Digital Marketing Manager

Location : Headquarters - Athens, GA Job Family : ManagerReports To : Sr Creative Director Exemption : ExemptPosition Purpose : The Digital Marketing Manager will lead digital content creation, platform management, and data analysis to optimize campaigns, enhance user experience, and drive customer engagement.Duties and Responsibilities1. Content and Platform Management :

• Create and manage engaging digital content for social media, websites, email, and blogs.
• Maintain a digital content calendar to ensure timely, cohesive messaging across channels.
• Organize and oversee the digital asset management system, ensuring accessibility and alignment with brand guidelines.2. User Experience (UX) Design :
• Collaborate with the Graphic Design team to develop user-friendly digital assets and webpages.
• Manage the development of branded online experiences that enhance customer interaction and engagement.3. Digital Advertising and Campaign Execution :
• Execute multi-channel digital advertising campaigns to drive brand awareness and customer acquisition.
• Develop and optimize paid social media strategies aligned with key brand offerings.
• Support online merchandise sales and taproom promotions through targeted digital campaigns.4. Marketing Analytics :
• Monitor and analyze digital marketing performance to track ROI and optimize strategies.
• Provide regular reports on campaign performance and audience insights to inform decision-making.
• Stay updated on digital marketing trends and competitor activities.Requirements
• Bachelor's degree in marketing, design, or a related field.
• 3+ years of experience in digital marketing, with proficiency in tools like Adobe Creative Suite, WordPress, and analytics platforms.
• Strong skills in content management, UX design, and campaign performance analysis.
• Analytical mindset with the ability to derive insights from data and apply them to marketing strategies.Physical Requirements : The physical demands described here are representative of those that must be met by an employee tosuccessfully perform the essential functions of this job. Reasonable accommodations may be made toenable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to stand; walk; use hands tofinger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.The employee is also regularly required to sit at a desk and work at a computer for long periods of timethroughout the day. The employee frequently is required to talk or hear. The employee is occasionallyrequired to taste or smell. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.DisclaimerThe job description provided here is intended to outline the general nature and key responsibilities of this role. It is not intended to be an exhaustive list of all tasks, duties, and responsibilities that the employee may be required to perform. The employee may be asked to perform other duties as required. Furthermore, the duties and responsibilities of this position may change at any time, with or without notice, based on the needs of the organization.