Deputy Director, Digital Marketing

About the Organization

TAAF serves the Asian American and Pacific Islander community in their pursuit of belonging and prosperity that is free from discrimination, slander, and violence. Founded in 2021 in response to the rise in anti-Asian hate and to address the long-standing underinvestment in AAPI communities, TAAF funds best in class organizations working to mobilize against hate and violence, educate communities, and reclaim our narratives through our core pillars of Anti-Hate, Education, Narrative Change, and Resources & Representation. Through our grants, high-impact initiatives and events, we're creating a permanent and irrevocable sense of belonging for millions of Asian Americans and Pacific Islanders in the United States. For additional information about TAAF, please visit www.taaf.org.

About the Role

The Deputy Director of Digital Marketing will lead the organization's multi-channel digital marketing strategy, overseeing the social media, email marketing, website, paid search, and paid social media initiatives. This role will drive the development, execution, and optimization of cohesive and data-driven digital campaigns to grow brand awareness, engagement, and advocacy. The ideal candidate will have deep experience managing teams and campaigns across digital platforms, demonstrate exceptional strategic thinking, and possess a passion for leveraging technology and storytelling to support organizational goals.

As a key member of the Communications and Marketing team, the Deputy Director of Digital Marketing will serve as a thought leader, collaborating with internal stakeholders, external partners, and vendors to execute high-impact initiatives that advance the mission of the organization. They will believe in working strategically with transparency and accountability, embrace a culture of learning, work respectfully with compassion, kindness, and gratitude, and seek to be inclusive and collaborative in decision making. Most importantly, the candidate is passionate about our mission and recognizes and understands the challenges and opportunities in serving our community.

Responsibilities

Strategy and Leadership

• Develop and execute a comprehensive digital marketing strategy that integrates social media, email marketing, website, paid search, and paid social media efforts
• Lead, mentor, and supervise a team of marketing professionals, including the Social Media Strategist and outside consultants
• Collaborate with the Head of Communications and Marketing to align the digital strategy with organizational goals and campaign priorities
• Oversee the creation of content calendars, campaign timelines, and messaging strategies to ensure brand consistency and maximize engagement
• Establish and maintain relationships with creators and influencers as well as all major social media platforms

Channel Management

Performance Analytics and Reporting

Collaboration and Partnership

Requirements

Education and Experience

Skills

Working Hours

Location

Benefits