Marketing Manager

Who is Nulixir?

Nulixir, a nano-biotechnology start-up, is a VC-backed business-to-business (B2B) company that develops, manufactures, and licenses intellectual property (IP) for smart nanocarriers, called nanovesicles, which optimize the performance of functional ingredients in food & beverage products. Nulixir, as the Function HouseTM, is revolutionizing the functional ingredient space by introducing a realm of functionality and shaping the future of intelligent food. This patented technology (70+ patents) has applications across multiple verticals in food and beverage (e.g., nootropics, energy stimulants, vitamins, probiotics, protein, etc.).

Founded in 2019, the company brought together a team of CPG leaders, cancer researchers, US attorneys, and nutritionists to overcome long-standing challenges in the Food and Beverage Industry. The firm’s founder has extensive experience in the development of nanocarriers for cancer therapeutics.

In the past-year, Nulixir sales have grown ~8x with strong interest from small, mid-size and many large CPG companies to partner with Nulixir and incorporate the technology in their products. Nulixir boasts an impressive board of senior executives from companies like Pepsi, Danone, McKinsey & Company, Paine Schwartz Partners, etc. The company currently has 30+ employees with a stellar executive team who come from food B2B companies such as ADM, Givaudan, Kerry, and ex-MBB consultants.

Position Overview :

Are you a creative powerhouse with a passion for cutting-edge technology and innovative marketing strategies? Do you thrive in a fast-paced, dynamic environment where your ideas can make a real impact? If so, Nulixir is looking for you! We are seeking an enthusiastic and visionary Marketing Manager to lead our marketing efforts and help us drive the next wave of growth.

In this role, you will help the C-suite in managing the relationship with the clients and the company's strategy regarding social media platforms. The ideal candidate has an interest in learning about representing the company and will be able to juggle constantly changing priorities, handle a wide range of administrative and executive support in a high-pressure environment and be able to work well within a team.

Position Location :

This position will be at our HQ facilities located in the Austin, TX Metropolitan Area.

In this critically important role, you will be responsible for :

A : Establishing Nulixir’s B2B marketing engagement that drives a superior customer experience

• Build and manage a marketing budget
• Create and deliver customer facing presentations and innovative stories, tailoring value propositions to specific customer, product category, and market needs
• Identify and create supporting customer facing collateral to be used by sales personnel that highlight the benefits of Nulixir
• Develop a robust and feasible marketing plan and oversee its day-to-day implementation
• Build relevant product and service offering materials (key enablers, product catalogs, etc.) to enable Sales team in achieving their growth targets

B : Establishing Nulixir brand as market leading B2B functional ingredient and Function House

Build the Nulixir brand awareness across the food and beverage industries by establishing a distinctive brand look and feel that effectively communicates the Nulixir value proposition

Build brand and sub-brand strategy and drive trademark strategy across all marketing channels

Establish collaborative network of skilled professionals that can resourcefully support Nulixir creative requirements

Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.)

C : Driving Nulixir strategy through market insights

Conduct market sizing analysis and extract insights to support Nulixir’s strategic direction

Build in-depth market and consumer understanding of target product verticals

Incorporate insights from market trends and trend drivers into company strategic vision and consumer interactions

Identify market white spaces and ideate new product directions through concept creation

Relevant Job Experiences, Skills, and Key requirements for this role :

A minimum of 5 years of experience in a marketing role (B2B preferred)

Strategic mindset with ability to tactically execute with a hands-on approach

Experience with brand building, including social media campaigns, advertisements, tradeshow coordination, and direct customer engagement tools

Strong communication and interpersonal skills with internal stakeholders and customers

Experience with rapidly growing, fast paced businesses and / or start-up experience; need to have a good understanding of start-up culture and mentality

Collaborative work style with colleagues across functions, partners, and external support resources to analyze and draw actionable conclusions that drive profitable revenue

Strong research, and data analysis skills with ability to connect the dots, draw insights and make recommendations.

Self-motivated, organized, and resilient – with ability to define goals, prioritize work plans and overcome obstacles.

Experience in managing proprietary and confidential product portfolios with utmost discretion

Strong verbal and written communication and reporting skills

Ability to find creative solutions to complex problems

Entrepreneurial and self-starter

Thrives in an ambiguous environment with limited datapoints

Self-motivated, high energy and collaborative work style

Pay Range :

70 - $110K

Stock Options (after initial employment period)

We Offer :

A unique and diverse company culture, shaped by people with commitment, sense of responsibility, risk-taking and discipline

An excellent start-up work environment, flat hierarchy, and short decision paths

Competitive salary

Health, Dental and Vision Insurance

Annual Performance Bonus; and

Stock options

Nulixirians’ Culture :

We recruit, promote, and reward based off our five core values :

Sleeves Up - At Nulixir, we provide the autonomy and creativity needed to own your role, iterate where needed and drive impact on a massive scale.

100% Transparency - Nulixir is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real time and build an open company culture.

Be Defiantly Great - We are defiant, that’s in our lifeblood, we accomplish what other people think are impossible. Challenging the status quo is our lifeblood.

Unconditional Empathy - Our customers are real people with real business needs, and we are here to listen and tackle accordingly. If we care and respect each other, there is no challenge we can’t overcome.

Be the solution, not just the critic - take ownership and drive collaboration. We work together and we build together.