Specialist Social Media Marketing

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestle USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.Joining Nestle means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.POSITION SUMMARY : The Social Media Community Specialist is responsible for managing the organic social channels for Nestle brands across TikTok, Instagram, Facebook, Twitter (X), and more. This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. We're looking for a motivated self-starter who's passionate about connecting with consumers in relevant ways.PRIMARY RESPONSIBILITIES : Social ListeningConduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-timeIdentify key consumers to strategically execute surprise and delight opportunities to build relationships on social mediaStrategyCollaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more.Execution and EngagementMonitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teamsEngage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversationsMaintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishingBring a spirit of constant ideation by briefing for and / or creating lo-fi still or video content for organic social channels as neededIdentify influencers who organically engage with the brand that would be a good fit for brand programs and partnershipsOptimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping.Attend in-person events and activations to provide coverage and capture content for brand's social media, as neededIntegrated Marketing and Cross Functional CollaborationBring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute Partner with key stakeholders in social strategy, social intelligence, influencer / creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activationsCoordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agencyOwn partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis managementCollaborate with stakeholders on legal process for social sweepstakes / contests in collaboration with the brand teamReportingDeliver quarterly reports and present to key stakeholders : informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendationsAll other duties as assigned as per brand and team needsREQUIRED EDUCATION AND EXPERIENCE : In-depth understanding of social media landscapeFluent in what the modern consumer wants and needsCompleted Bachelors DegreeMinimum of 2-3 years experience in social media management representing a brand or organization Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metricsExceptional communication (written and oral) skillsExperience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teamsLevel of proficiency with the following tools : Canva Pro design, Instagram Reels video editing, TikTok video editingPREFERRED EXPERIENCE : Experience with social listening tools like Talkwalker or other relevant toolsExperience using Sprinklr social listening and publishing and other toolsExperience with CPG brands, including work with large brands and partner agenciesContent creation using Instagram Reels and / or TikTokAdobe Photoshop and other video editing software338429It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator : 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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