Job Description
Job Description
Job Summary : The Media Account Executive role is responsible for SELLING all Refuel Agency media assets and markets (college, military, and multicultural) as well as experiential campaigns to prospective clients and agencies throughout the US. The right person must have the ability to build a client base and cultivate new business. The job requires an initiative-taking and driven individual. Previous Media Sales experience is a MUST!!
Primary Activities and Responsibilities :
Generate new sales for refuel agency
- Research information on decision makers
- Supply client with research and data
- Present proposed media plans
- Utilize sales closing techniques to win business
Prospect qualified leads and pursue new business
Research trade magazinesContact competitor’s accountsReinforce and expand the Refuel brand within the marketplace
Present all new research and data to all prospectsSupply innovative marketing materials to clientsCreate media plans based on client budget criteria
Gather details of client’s media needsCommunicate with all media divisions on constructing planPrepare all estimates / proposals for new business pitches
Present media plan to clientManage all aspects of the planning, buying and billing process
Communicate daily with all divisions of the company to meet client needsQualifications :
Bachelor’s degree or above from an accredited institution with concentration in Business Administration, Marketing, or related field or applicable job experienceTwo plus years of experience with demonstrated success selling newspaper, out-of-home, and / or radio and broadcast sales is necessaryKnowledge and Skills :
Ability to build positive working relationships, both internally and externallyAbility to compile and analyze market and financial data for effective decision makingAbility to create demand for spending in targeted consumer segments including youth, military, multicultural and local audiencesAbility to develop custom solutions tailored to client needsAbility to research, and understand the customer's perspective and their competitive optionsAgency and client relationships and contacts that are current and relevant to Refuel businessBusiness related computer skills including Microsoft Office Suite and CRM / salesforce.comComprehensive knowledge of media and advertising industryDemonstrated ability to achieve sales goals and plansStrong public speaking, oral and written communication skillsExceptional negotiation skillsJob Requirements :
Some travel may be requiredSeasonality of the business may require additional work hoursThe applicant selected for this position may be required to successfully complete a background check. Passing results must be received prior to start date in new positionCompany Description
Refuel Agency is the largest provider of Media + Marketing services specializing in and reaching military, teen, college and multicultural niche audiences throughout the United States.
Company Description
Refuel Agency is the largest provider of Media + Marketing services specializing in and reaching military, teen, college and multicultural niche audiences throughout the United States.
