Digital Marketing Specialist

GRO, a full-service digital marketing and creative agency with offices in Alabama, Tennessee, and Michigan, is looking for an experienced Digital Marketing Specialist to join our growing agency in Michigan. The ideal candidate is smart, ambitious, and analytical. The Digital Marketing Specialist will create, manage, and optimize our client's paid advertising campaigns. This candidate should be autonomous, organized, proactive, articulate, and collaborative, as well as being a highly effective problem solver.

This position has a half-time work from home policy in place, in order to give employees flexibility in their schedule and provide a better work / life balance.

Job Duties & Responsibilities

• Develop, execute and manage advertising campaigns using various digital advertising platforms including, but not limited to : Google Ads, Google Doubleclick, Bing Ads, Facebook Business Manager, LinkedIn Ads, Pinterest Ads, Snapchat Ads for business, Geo-fencing, and other DSPs
• Collaborate with client-facing teams on research, campaign creation, and optimization efforts
• Be present on client calls where technical expertise may be necessary
• Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, Facebook Pixels, etc.
• Monitor and report performance of campaigns, along with providing recommendations for improvements
• Translate strategic recommendations concerning digital experiences into actionable items
• Effectively manage budgets throughout the month
• Demonstrate an unparalleled enthusiasm and passion through continuously improving skills and staying abreast of industry and relevant news​

Requirements + Qualifications

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits