Journey Specialist II, Growth & Journey Marketing (CRM Email Marketing)

As the Journey Specialist I, Growth & Journey Marketing, you will be responsible for the day-to-day development and execution of email marketing campaigns as well as other direct to consumer digital marketing channels, to drive multichannel acquisition and retention. The ideal candidate will be data-driven, detail-oriented, and creative. This is a highly collaborative and hands-on role, requiring the ability to execute at the campaign level while also driving toward “big picture” goals and objectives.

• This role is hybrid, based out of Chevy Chase, MD, New York, NY, or Chicago, IL

Responsibilities :

Develop and execute targeted marketing campaigns across multiple channels, including email, sms, push, and digital advertising to drive customer acquisition and retention

Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.

Utilize customer data and segmentation to personalize messaging and increase relevance

Conduct ongoing A / B testing to optimize campaigns and increase the effectiveness of marketing programs.

Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actional business requirements.

Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance

Maintain thorough documentation of campaigns and processes

Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners. Contribute to business reviews

Stay current with industry trends and best practices

Other projects as assigned

Qualifications :

Bachelor's degree in Marketing, Business Administration, Communications, or related field

3+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.

Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM (Customer Relationship Management), best practices, QA, A / B testing, and legal compliance

Demonstrated ability to work collaboratively with cross-functional teams

Experience with HTML coding, with a strong foundation in coding fundamentals

Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools

Experience with A / B testing and optimization strategies

Ability to balance multiple projects and changing requirements, with strong troubleshooting skills

Strong proficiency with Microsoft Office, especially Excel and PowerPoint

Highly detail-oriented, data-driven, self-starter, innovative and analytical

Excellent interpersonal, written, and oral communication skills

Proven track record of achieving results in a matrixed environment

Demonstrable aptitude for learning new skills, programs, and processes

Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment

Preferred Qualifications :

Basic level knowledge of SQL

Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses

Location :

Hybrid - 3 days / week onsite and 2 days remote

Chevy Chase, MD, New York, NY, or Chicago, IL

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Annual Salary

102,000.00 - $168,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate / annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits :

As an Associate, you’ll enjoy our