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Senior Sales Strategy Manager

Senior Sales Strategy Manager

Anchor AudioCarlsbad, CA, United States
5 days ago
Salary
$100,000.00–$160,000.00 yearly
Job type
  • Full-time
Job description

Anchor Audio is a leader in battery-powered portable PA sound systems and is widely used in prestigious locations like the White House, NFL events, universities, places of worship, and military branches. The brand's strength lies in product performance, dependability, and commitment to customer satisfaction. With over four decades of experience, Anchor Audio has built a strong B2B network to enhance sales and technical expertise.

The Senior Sales Strategy Manager position offers a unique opportunity to apply your transformational leadership skills in managing the sales team, all while propelling the company's efforts for sales growth and exploring new business opportunities. As a small yet established AV manufacturer, we're looking for someone with a hands-on mentality who can collaborate closely with senior management to create and execute plans for expanding sales, as well as actively pursuing new leads alongside the sales team. This role demands demonstrated skills in strategic planning along with an in-depth knowledge of sales techniques and the capability to inspire and equip your team. The Senior Sales Strategy Manager will partner with the sales team to develop and implement effective sales strategies, set performance goals, and track progress toward achieving those objectives.

Position Title : Senior Sales Strategy Manager

Industry : Audio & Video Manufacturing

Classification : Exempt

Work status : Full-time, regular

Reports to : Department Director

Salary Range : $100,000 - $160,000 / annually (base + bonus)

Work Schedule : Hybrid Schedule Opportunity

Essential Job Duties

  • Leadership : Manage the sales department with established transformational leadership techniques. Strong coaching skills are essential for this position and will involve encouraging teamwork, delivering clear and effective guidance, nurturing innovation, promoting a proactive “hunter” mentality, supporting skill development, and providing continuous support.
  • Sales Strategy : Develop and implement a comprehensive sales growth strategy to increase revenue and market share for the company's AV product line. Utilize market insights to develop pricing strategies, sales forecasts, and sales targets aiming to optimize market positioning and achieve revenue goals.
  • Opportunities : Seek out new opportunities by cold calling, networking, identifying and pursuing new sales leads. Creative strategies will be crucial in uncovering untapped potential. Leverage exceptional negotiation skills to close deals that benefit both the customer and our company.
  • Partnership : Build and maintain strong relationships with key accounts, distributors, and strategic partners to enhance business opportunities and sales growth. Whether delivering presentations or demonstrating products online, face-to-face, or at tradeshows, you will showcase your extensive product knowledge while strengthening partnerships.
  • Market Research : Conduct extensive market research, analyzing industry trends, customer demands, and competitor activities to identify new business opportunities and potential areas for growth.
  • Marketing Strategy : Collaborate with marketing to develop effective promotional campaigns, marketing materials, and sales tools aligned with the overall sales growth strategy.
  • Collaboration : Collaborate with cross-functional teams, including product development, production, and operations, to align strategies and develop compelling sales initiatives. Align with Accounting and Human Resources as necessary to prepare your team for business events / travel and performance reviews.

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Nothing in this job description changes the at-will employment relationship.

Education & Experience :

We have identified the following programs, experience, and knowledge which have helped others find success in this role at Anchor Audio. We understand that knowledge comes from many forms of learning and experiences. Above all, we consider a person’s potential impact in the role and value their unique path to this point in their career.

  • Shared support of Anchor Audio’s CARES Core Values : Customer, Awareness, Responsibility, Enthusiasm, and Service.
  • Bachelor's degree in Business Administration or relevant field, plus five years of professional managerial experience, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job.
  • 5+ years of experience in business and market development, partnership management, and sales and marketing.
  • Robust coaching skills centered on teamwork, encouragement, and creativity.
  • Proven history of market analysis, strategic planning, and navigating market dynamics, which resulted in fulfilling customer needs, and fostering growth.
  • Experience in developing and implementing market strategies.
  • Skilled at creating and executing prospective strategies for discovering new accounts.
  • Proven track record of significant sales and market growth.
  • Strong understanding of Audio and related wireless technology.
  • Experience in selling and / or developing and implementing B2C / B2B sales pipelines.
  • Excellent communication and people skills, with the ability to build and maintain relationships with diverse stakeholders.
  • Savvy contract negotiation experience, including presentation skills and persuasive communication style (online and in-person).
  • Strong analytical and strategic thinking abilities, with a keen eye for identifying business opportunities.
  • Current software proficiency; Word, Excel, PowerPoint, ERP, and CRM such as HubSpot.
  • Ability to work independently and collaboratively.
  • Support special assignments and administrative functions, meeting deadlines.
  • Ability to travel, sometimes frequently, in accordance with business necessity.
  • This position cannot be performed fully remote, hybrid work will be considered after a 90-day introduction period.
  • Occasional evenings and weekends may be required.
  • Must be able to sit or stand for extended periods
  • Clear DMV record, current valid driver license, reliable transportation
  • Legally authorized to work in the USA
  • Successful completion of background and drug screen

    • Benefits :

  • Salary : DOE
  • Bonus opportunities
  • 401(k)
  • Generous Medical, Dental, Vision, and Life Insurance policies
  • Pet Protection Program
  • Wellness Reimbursement Program
  • Vacation – 10 days the first year
  • Sick Leave, Paid Holiday’s
  • Floating Holiday’s
  • Company Lunches / Events
  • Welcoming Team Environment

    • Notice to Third Party Agencies :

    Anchor Audio does not accept unsolicited resumes from recruiters, employment agencies, or other staffing services. Unsolicited resumes include any resume or hiring document sent to Anchor Audio in the absence of a signed Service Agreement where Anchor Audio has expressly requested recruitment / staffing services specific to the position at hand. Any unsolicited resumes, including those submitted to hiring managers or other business leaders, will become the property of Anchor Audio and Anchor Audio will have the right to hire that candidate without reservation – no fee or other compensation will be owed or paid to the recruiter, employment agency, or other staffing service.

    Pay Transparency Statement :

    Our compensation philosophy reflects the Company’s reasonable expectation at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill set, experience, location, and other business needs.