Digital Marketing Strategist

A company is looking for a Digital Marketing Strategist to develop and optimize paid media campaigns in higher education marketing.Key ResponsibilitiesCreate, execute, and manage digital marketing strategies to drive traffic and conversionsTest and improve performance of PPC, paid social, retargeting, and display media campaignsAnalyze data to uncover trends and identify new opportunities for growth and improved ROIRequired QualificationsBachelor's Degree in Marketing, Communication, Analytics, or a related field, or equivalent work experience1+ years of experience managing PPC / SEM campaignsExperience with paid search, paid social, and display media channelsGoogle Ads, Microsoft Ads, or similar certificationProficiency in Microsoft Excel for trend analysis