Sr Lifecycle Marketing Manager of Ecommerce

Sr Lifecycle Marketing Manager of Ecommerce

Since 2009, mindbodygreen has been leading the health & well-being conversation, providing our community with actionable content, experiences, and products to help them make meaningful change in their lives. Here you’ll find a unique approach to wellness that weaves together the mental, physical, spiritual, emotional, and environmental aspects of well-being. mindbodygreen believes that the well-being world often overlooks marginalized voices.

We are committed to building a workforce and community that reflects better representation in our team and everything we do. mindbodygreen encourages people from all backgrounds, ages, abilities, and experiences to apply for our roles. mindbodygreen is an equal opportunity employer. We do not discriminate based on race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

We are currently in search of a Sr Lifecycle Marketing Manager of Ecommerce to join our team and help drive the growth of our mindbodygreen supplement shop. You will work closely with internal stakeholders to drive new user acquisition, improve customer retention, and increase LTV for the existing subscriber base. You will own strategic data-driven decision making, brand-first email messaging / creative, performance reporting and the testing roadmap. Your goal is to help optimize the mindbodygreen email program into a best-in-class consumer experience while maximizing for mindbodygreen’s business goals.

Responsibilities :

As a Sr. Lifecycle Marketing Manager, you will be responsible for leading the strategy and execution for the ecommerce list acquisition, ongoing email marketing to prospective & previous buyers, and customer retention

You will report to the GM of Commerce and work closely with cross-functional teams such as editorial, design, and other marketing functions

Manage and optimize all SMS and email marketing campaigns using Iterable, including segmentation, automation, and personalization

Develop and implement the ecommerce lifecycle marketing journey and one-off campaigns across channels to drive acquisition, retention and increase LTV

Work with the creative team to ideate and execute on innovative concepts that establish the mindbodygreen voice, brand and messaging via email

Spearhead personalized segmentation strategy based on known user information and data

Continuously report on campaign performance, making recommendations for improvements and suggestions for new strategic ideas

Proactively analyze email and on-site performance trends to help identify areas for optimization

Continuously test and optimize email content, targeting, and segmentation

Stay current with industry trends and best practices in CRM and e-commerce marketing

Qualifications :

4+ years of experience in CRM and Lifecycle marketing

Experience with Iterable email marketing platform, required

Experience with ecommerce marketing, highly preferred

Proficient in CSS and HTML to autonomously build and launch campaigns

Strong understanding of lifetime value models, cohort retention models, segmentation and personalization

Strong understanding of email & SMS marketing and customer retention strategies

Proven ability to lead and manage cross-functional initiatives

Strong analytical skills with the ability to share results and the big picture across the organization. Experience with web analytics tools such as Looker is a plus

Strong project management skills and ability to prioritize & manage multiple projects

Self-starter who is focused on driving results

Excellent communication and leadership skills

Passion or interest in the health and wellness industry, a plus

Bachelor's degree in business, marketing, or a related field

Compensation Range : $120-$130K

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future

Benefits & Perks

• All roles are remote first
• Offices located in Miami FL and Brooklyn NY for anyone who would like to use it
• Health insurance - standard plan premium 100% covered for employee
• Dental Insurance
• Vision Insurance
• Life Insurance
• Access to all mindbodygreen classes
• Generous discount on mindbodygreen supplements and personal care
• Access to resources like TalkSpace Mental Health Therapy and One Medical
• Unlimited Paid Time Off
• Paid Holidays
• Maternity / Paternity Leave
• 401K Retirement Plan