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VP Marketing Job at Rivers Casino in Philadelphia

VP Marketing Job at Rivers Casino in Philadelphia

Rivers CasinoPhiladelphia, PA, United States
4 days ago
Job type
  • Full-time
Job description

Summary : Develops and executes strategic casino marketing plans and programs and manages operations related to players club, promotions and special events.

Engagement Expectations :

We believe that team member engagement is the basis for a great culture and superior guest service. During every interaction, we display three behaviors :

  • Smile, display energy and open body language
  • Proactively greet team members and guests, initiating interaction to provide service
  • Always use a positive parting remark to end the conversation

Essential Job Functions :

  • Oversees the strategic development, direction and implementation of all marketing activities, including casino marketing, database marketing, direct mail, sales, advertising and promotions / events.
  • Develops strategic marketing plans with input from other executives.
  • Effectively responds to changes in market conditions.
  • Develops and manages marketing budget.
  • Plans and oversees advertising and promotional activities including print, online, electronic media, and direct mail campaigns.
  • Manages player development activities and related operations ensuring overall guest satisfaction. Serves as liaison with outside agencies on ongoing promotional campaigns.
  • Ability to extend complementary services in accordance with the approved comp matrix.
  • Oversees development, maintenance and effective use of customer database.
  • Establishes and maintains a consistent brand image throughout promotional materials and events.
  • Ensures compliance with all regulatory controls both internal and external including but not limited to state and federal labor laws and the Pennsylvania Gaming Control Board regulations and guidelines.
  • Hires, trains and manages staff in accordance with organizational and departmental standards, policies and programs.
  • Performs all other duties as assigned.

    • Qualifications :

  • Must be 18 years or older.
  • Bachelor's degree preferred.
  • Eight or more year's progressive casino marketing related experience required.
  • Knowledge of customer relations management software and processes preferred.
  • Excellent customer service and interpersonal skills.
  • The ability to motivate staff through a teamwork approach.
  • Proven leadership skills that include delegating as needed.
  • Excellent communication skills, both written and oral.
  • Must have at least 3 years of experience in casino management with at least 1 year in a Director capacity.
  • Ability to obtain and maintain all necessary licensing.

    • Physical and Mental Demands :

  • Regularly required to see, talk and hear; use hands to finger, handle, or feel.
  • Must occasionally lift and / or move up to 25 pounds.
  • Ability to work in a noisy and smoky environment.
  • Able to work with others while maintaining a positive and professional demeanor.