Digital Marketing Manager

Position SummaryThe Digital Marketing Manager is a full-time staff member reporting to the Director of Advancement. This role is central to driving Crowden’s marketing strategy to expand awareness and enable growth in student enrollment and earned and contributed revenue. This role will oversee implementation of paid advertising (digital and print), press relations, email communications, and all social media content creation and digital community engagements. Success will be measured via increased pipeline of inquiries and visitors to Crowden, community engagement via Crowden’s social media channels, press appearances, and data & analytics reports showing greatly increased traffic to our website, YouTube, and social media channels.Essential Responsibilities and DutiesWork with Crowden admissions, development, and community programs leads to develop, maintain, and execute a multi-channel digital marketing strategy / plan for each focus areaOversee, manage, and maintain Crowden digital channels : paid media, Crowden website, Meta (Facebook, Instagram), YouTube, Google Ads, analytics and reporting, and SEO / SEM projectsLead social media, blog, and email strategy and collaboration of content and messaging with Crowden leadership membersBe the primary point of contact (POC) for 3rd party agencies, vendors, and business partners / channels for marketing projectsDesign, create, produce, and manage content assets for email, photography, video, social media, blog, and print usesProduce and maintain email communications and press / editorial calendars collaborating with department leadsManage and maintain email campaigns, lists, and collaborate with departments on email segmentation strategy and list buildingDesign and oversee print materials projects, including direct mail, brochures, event invitations, publications (ex. Annual Report)To Apply

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.Find this job opening on INDEED and submit your application with a cover letter and resume. Or, send an email to [email protected] with subject line “Digital Marketing Manager Application”, and include cover letter and resume. Applications without a cover letter will not be considered.QualificationsExcellent written and communications skillsCreative thinker with strategic mindset, the ability to generate new ideas, and drive alignmentBachelor’s degree in marketing, communications, or similar is required3-5 years’ minimum experience in digital marketing strategy & implementation is requiredHigh proficiency in digital tools, paid media and analytics (paid social, search, SEO, Google analytics, SEM)Artistic and adept at graphic design and proficient with InDesign, Photoshop, Canva, or the likeExcellent organizational skills and attention to detail with strong degree of self-directionExperienced at generating, editing, producing video clips, content, stories for social mediaExperience in a school setting or educational environment is preferredPassionate about Crowden’s vision, mission, and impactAppreciation for classical music and a connection to music education is preferredAbility to work occasional evenings and weekends for meetings and events

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