Key Responsibilities :
- Primary Market Research : Design, execute, and analyze qualitative and quantitative research studies to inform strategic decision-making.
- Secondary Analytics : Leverage existing data sources (claims data, prescription trends, competitive intelligence, etc.) to generate insights that drive business growth.
- Managed Markets or Consumer Insights :
- Develop insights into payer strategies, formulary access, and reimbursement trends.
- Analyze consumer behavior and non-personal promotion effectiveness.
- Cross-Functional Collaboration : Work closely with commercial, brand, and market access teams to translate insights into actionable recommendations.
- Vendor & Budget Management : Select and manage external research partners while ensuring cost-effective execution of research projects.
- Reporting & Communication : Synthesize and present findings to leadership and key stakeholders to inform strategic planning.
Qualifications :
8+ years in market research, analytics, or a related field within the pharmaceutical industryBachelor's degree required; advanced degree welcomedExpertise :Strong background in managed markets or consumer insights with non-personal promotion is required.Proven experience with both primary and secondary research methodologies.Understanding of US healthcare dynamics, including payer, provider, and patient perspectives.Technical Skills : Proficiency in data analytics tools, survey platforms, and market research methodologies.Your resume will not be considered if you don't have the qualifications above.