Email Marketing Specialist

A company is looking for an Email & SMS Marketing Specialist - Variable Contractor.Key ResponsibilitiesConduct comprehensive email program audits and analyze key performance indicators for improvementDevelop and execute email marketing strategies, including A / B testing and audience analysisCreate and maintain email automations and targeted campaigns while monitoring deliverability and performanceRequired Qualifications3-5 years of experience in email marketing with a focus on B2B lead nurturing and automationExperience managing SMS marketing is a plusProficiency with B2B and DTC automation platformsHands-on experience in B2B lifecycle marketing and CRM integrationAgency experience preferred