Marketing Analyst

Careington is a solutions-oriented company. An established leader, we have been a trailblazer in the field of discount health care since 1979. Over the years, our mission has remained the same, to create discount health programs that are marketable to the employer, profitable to the provider and economical for the member. In response to a growing demand for our products and services in recent years, our growth means that we continuously strive to recruit innovators to join our fast-paced, forward-thinking team.

Are you a data enthusiast dreaming of a workplace where creativity and metrics inspire marketing strategies? If so, this might be the job for you! The Marketing Analyst will support the Marketing team in a variety of multi-channel, high-level campaigns with anything from data analysis with visualizations to complex operational set-ups and problem-solving supporting automated marketing projects.

This analyst role will take a deep dive into the story behind the numbers and come to the surface with insightful recommendations to increase revenue across multiple brands and companies. You would be a part of the highly esteemed Campaign Team within the Marketing Department known for enhancing, scaling and elevating our marketing efforts.

This is a hybrid role, working three days at our Frisco, TX office and two days from home.

General Duties & Responsibilities :

• Build and present reports (monthly, quarterly, year end and ad hoc) and dashboards to provide ongoing data and insights for internal stakeholders from a variety of channels (email, digital advertising, print, web and social media)
• Draw conclusions from reports and complex data to make recommendations
• Develop and launch advertising campaigns across paid channels including Google and Bing
• Assist Campaign Manager in annual marketing plan creations to drive messaging and strategy for multi-channel campaigns
• Drafting and executing campaign proposals
• Optimize, monitor and analyze digital B2B or B2C campaigns
• Navigate and complete HubSpot operational tasks – creating workflows, properties, emails, forms, trouble-shooting requests and API integrations as needed
• Build basic and advanced performance tracking for reports using Google Tag Manager, GA4 and advertising accounts
• Webinar creation and moderation as needed, utilizing Zoom, Microsoft Teams and GoTo Webinar
• Work closely with our Campaign Manager to fully execute multi-channel campaigns throughout the year
• Set up analytical properties and accounts for a variety of clients and internal projects

Knowledge, Skills & Abilities :

Education & Experience :