Senior Digital Marketing Specialist

Description

Join Aleron Group, a global workforce and business solutions company that builds relationships and empowers the workplace. Since 1957, we've been at the forefront of the workforce industry. Our renowned portfolio of companies, including Acara Solutions, Acara Solutions India, Broadleaf Results, Lume Strategies, TalentRise, and Viaduct, delivers tailored talent solutions, workforce management, IT services, and more to meet the ever-evolving needs of our clients. We transform the workplace for people and businesses around the world.At Aleron, we go beyond delivering exceptional service. We are committed to driving meaningful impact through advancing social justice, promoting community engagement, and fostering economic empowerment in the regions we serve. Our mission is to build a global network of skilled, passionate professionals like you, empowering your growth and success every step of the way.What Aleron has to offer :

Full benefits package that includes health insurance, health savings account, dental insurance, disability insurance, life insurance, vision insurance, and 401(k)PTO, plus 10 paid holidays

• Pay : $60,500-$70,000Flexible work options availableHere's who we are : Our team is located at 500 Pearl Street in downtown Buffalo.We are very passionate when it comes to achieving our company goals and our own department goals.We focus on increasing the visibility of our brands and working hand-in-hand-as partners-with sales and leadership to generate new business opportunities.We are marketing strategists, digital marketers, writers, designers, and social media specialists all with interesting backgrounds and lots of stories to tell!Job Summary :

Are you looking to grow and expand your skillset? Do you enjoy using digital tactics to fuel a brand? Could you see yourself thriving in a super busy-crazy-fun marketing department? If so, you may be our next Sr. Digital Marketing Specialist-shaping our company brands with innovative marketing and content strategies. The Aleron marketing and communications team is seeking a marketing professional with a positive spirit and digital marketing experience to join the team in this exciting time, as we look to make an impact in the market and optimize our communications.What would a typical day look like in the Marketing Department?

Meeting with the marketing team to layout the content strategy and calendar for the coming weeks, discuss topics, creative, targets, and timing.Optimizing and posting a blog and incorporating it into an existing email drip campaign.Working with our graphic designer on a new look for our email newsletters.Leading a project to launch career pages / listings for all websites.Preparing digital marketing summaries for leadership.Participating in a biweekly call with our SEO vendor to review PPC campaigns and SEO strategies.What projects will you be heading up?Digital Marketing : Work closely with the Chief Marketing Officer, company leadership, and sales teams to develop and execute strategies that effectively increase the Aleron brand's digital presence.Coordinate and implement day-to-day digital marketing activities.Establish KPIs to measure effectiveness of and improve all digital marketing activities.Research digital channels, stay current on trends, and identify opportunities.Lead social media efforts (not including daily management).Partner with the sales and delivery teams to create compelling ideas for initiatives that can engage Aleron's target audience, grow online engagement, drive leads, and support company marketing plans.Websites : Maintain and update websites on a daily basis and conduct regular audits.Optimize content using SEO best practices, including blogs and landing pages.Maintain and coordinate vendor relationships such as SEM / SEO, social media, website maintenance and development.Lead projects pertaining to website development, integrations, strategy, etc.Assist with internal communications, including posting to the intranet.Email : Develop and oversee implementation of email marketingAssist with marketing automation strategies and efforts relating to landing pages, A / B testing, email / drip campaigns.

Job Requirements

Required Skills / Qualifications :

4-6 years of experience in a digital marketing-focused roleExperience working in a CMS platform (WordPress)Experience with Google and Microsoft adsExperience managing projects, including coordinating with multiple teamsBachelor's degree in a related field, or comparable job experienceOrganized, great attention to detail, accountability, and self-management skillsAbility to work at a fast pace and maintain a hunger for resultsKnowledge of SEO strategies

Physical Demands, Work Environment, and Travel :

This role operates in a modern, hybrid work environment, utilizing technology such as laptops, video conferencing tools, cloud-based applications, and collaborative platforms. Flexibility for remote work is supported, while in-office settings may still involve the use of standard office equipment like computers, telephones, and printers.The physical demands described here are representative of those required for an employee to successfully perform the essential functions of this job. While carrying out job duties, the employee must regularly be able to speak clearly and hear effectively to communicate with others. The role also frequently requires standing, walking, using hands for fine motor tasks, and reaching with arms.Additional Information :

This job description is subject to change and may be adjusted to meet the company's needs.Upon receiving an offer of employment, candidates will be required to undergo a background check and drug screening. Depending on the role, additional industry-specific skills testing may also be necessary prior to placement.The Aleron family of companies-Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, and Viaduct-are proud to be Equal Employment Opportunity and Affirmative Action Employers. We consider all qualified applicants for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, genetic information, sex, age, disability, veteran status, or any other legally protected characteristic. We encourage and welcome applications from diverse candidates, including those with disabilities. Accommodations are available upon request for individuals participating in all stages of the selection process.Please note that applicants must be legally authorized to work in the United States. This position does not qualify for F-1 OPT STEM work authorization.