Social Media Manager

Social Media Manager

We're looking for a creative storyteller who can capture authentic pet moments and turn them into engaging social content showcasing our range of products for dogs and cats. If you're someone who can spot a trend, create content on the fly, and has a genuine passion for pet health and nutrition, we'd love to meet you.

Key Responsibilities :

Content Creation & Strategy

Create authentic content showing how raw feeding fits into diverse pet parent lifestyles - from city apartments to suburban homes, busy professionals to multi-pet households

Stay on top of social trends, creating timely content within 24-48 hours using trending audio and topics

Bring brand topics to life in a socially engaging way

Highlight real reviews and transformations from our pet parent community

Community Building & Reputation Management

Build and nurture an inclusive community of pet parents exploring raw feeding

Connect with those discovering our different formats and proteins

Work with brand affiliates and influencers who authentically use our products

Monitor and manage online brand reputation across platforms

Support PR initiatives and media opportunities

Provide timely, professional responses to customer feedback

Analytics & Optimization

Track and report what content resonates with our community

Monitor and optimize trend participation

Measure campaign impact on brand and product awareness

Help our partnerships and e-commerce presence grow

Monitor brand sentiment and reputation metrics

Brand Support

Support brand initiatives and new product launches

Help maintain brand consistency across organic channels

Contribute to brand strategy discussions

Support special projects as needed

Skills You Bring :

3+ years creating engaging social content across platforms

Access to diverse pet environments for content creation

Proven ability to create and edit trending content within hours

Experience with photo / video editing tools for quick-turnaround content

Natural eye for capturing authentic moments

Understanding of social platform best practices

Proficiency in Adobe Creative Suite

Project coordination experience

Familiarity with Meltwater is a plus

Crisis communication skills

Genuine interest in pet nutrition and raw feeding

What Makes You Unique :

Portfolio showing your creative approach to product storytelling

Experience bringing premium brands to life visually

History of building engaged communities around quality products

Ability to manage multiple projects with care

Track record of growing brand awareness thoughtfully

Experience handling sensitive customer situations professionally

You'll thrive in this role if you :

Have a genuine passion for pet health and nutrition

Love creating content that educates and inspires

Can quickly adapt to emerging trends and opportunities

Are comfortable taking content in various environments (pet stores, parks, homes)

Have a flexible schedule for capturing authentic pet moments

Bring a fresh perspective to pet social content