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Director Brand Manager - Equity

Director Brand Manager - Equity

Flora Food GroupHackensack, NJ, US
23 hours ago
Job type
  • Full-time
Job description

About Flora Food Group

We offer consumers a compelling choice in four growing categories : butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Job Title : Global Brand Equity Sr. Manager / Director - Violife

Location : Hackensack 2 / 3 per week

Compensation Range is 170-190K

About Violife

Violife is on a mission to revolutionize the dairy free category with bold, delicious, and innovative products. As a leader in the dairy free movement, we aim to challenge conventions, disrupt the industry, and build a brand that people don't just consumebut rally behind.

The Role

As Global Brand Equity Sr. Manager / Director you will be the architect of Violife's global brand identity, ensuring it resonates deeply in culture, sparks conversation, and builds a passionate community. Inspired by category disruptors like Liquid Death, e.l.f., and Dig, you'll develop strategies that make Violife more than just a productit's a movement.

You will collaborate closely with the Global Head of Design, Head of Innovation, and market leads  to ensure brand consistency, impact, and growth across all touchpoints. You will also lead the global website redesign  and oversee all social media channels , ensuring they are best-in-class, engaging, and shareable.

Your mission : build a brand that earns attention, fuels organic brand love, and shows up in culture in a way that is bold, unexpected, and impossible to ignore.

Key Responsibilities

Brand Strategy & Cultural Impact

  • Define and evolve Violife's global brand strategy, ensuring it is bold, differentiated, and culture-led.
  • Work closely with the Global Head of Design  to ensure the brand's visual identity is disruptive, ownable, and consistent across markets.
  • Partner with the Head of Innovation  to ensure new products align with the brand's ethos and generate excitement.
  • Develop global brand campaigns and toolkits that market leads can adapt locally while maintaining brand consistency.

Leading a Conversation-Driving Brand

  • Build a brand that is naturally shareable, creating content that earns attention rather than demands it.
  • Develop disruptive, culture-first activations that fuel organic media coverage and consumer advocacy.
  • Leverage humor, irreverence, and bold storytelling to ensure Violife is always part of the conversation.
  • Cultivate a deep understanding of internet culture, meme marketing, and viral moments, using them to amplify the brand's presence.

    • Social & Earned Media Leadership

  • Oversee and execute a cutting-edge social media strategy  that prioritizes engagement, authenticity, and community-building.
  • Lead the global website redesign , ensuring it reflects Violife's bold personality and serves as a hub for brand storytelling.
  • Develop partnerships with influencers, creators, and unexpected brand collaborators to drive organic reach and cultural relevance.
  • Turn customers into passionate brand advocates through UGC, creator collaborations, and surprise-and-delight moments.
  • Ensure each social media channel  (Instagram, TikTok, X, LinkedIn, etc.) is optimized for engagement and growth.

    • Creative & Campaign Development

  • Partner with in-house and agency creative teams to craft boundary-pushing brand campaigns.
  • Ensure all brand touchpointswhether digital, experiential, or traditionalfeel unmistakably Violife.
  • Push for work that doesn't just market the brand but becomes a part of culture.

    • Consumer & Cultural Insights

  • Stay tapped into cultural, social, and consumer trends to inform brand and campaign strategies.
  • Analyze brand health, social engagement, and earned media impact to refine and evolve brand initiatives.

    • Team Leadership & Agency Management

  • Inspire, mentor, and lead a team of creatives, strategists, and social media experts.
  • Manage agency relationships to ensure breakthrough creative and earned-first thinking.

    • What You Bring

  • 10+ years of experience in brand strategy, marketing, or advertising, with a focus on culture-driven brands.
  • Proven success in leading social and earned media strategies  that drive engagement and brand love.
  • Experience in website redesign projects , ensuring brand consistency and digital excellence.
  • A deep understanding of how to create a brand that earns attention rather than buys it.
  • Strong knowledge of internet culture, emerging platforms, and what makes content go viral.
  • Experience working with disruptive brands that challenge category norms.
  • A mix of strategic thinking, creative instincts, and a fearless approach to brand building.

    • Why Join Violife?

  • Be part of a bold, culture-first brand that's reshaping plant-based food.
  • Work in a fast-paced, creative environment where risk-taking is encouraged.
  • Lead a brand that sparks conversation, not just marketing messages.

    • Ready to build a brand that people don't just buy, but obsess over? Apply now.

    What's next

    If this position sounds interesting, please hit the apply button now!

    LI-Hybrid

    LI-AM1

    We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

    Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

    No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.