Senior Brand Strategist

Overview :

TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients worldwide.

Job Title : Senior Brand Strategist

Location : San Jose CA 95002

Duration : 4 Months

Job Type : Contract

Work Type : Remote

Shift : 9AM5PM PST

JOB DESCRIPTION : Role Overview :

We are seeking a talented and experienced Brand Strategist to join our team on a temporary basis to cover a team member while she is on her maternity leave.

The ideal candidate will support the vision story systems and value for the brand inspire creativity and infuse our brand into every touchpoint of our organization.

This role is pivotal in maintaining and overseeing the future of the clients brand.

Key Responsibilities :

Brand Foundations :

Assist in the foundational elements of our brand including messaging positioning and visual identity to ensure a unified and impactful brand experience.

CrossFunctional Projects :

Manage complex projects that span multiple departments ensuring brand consistency and alignment with strategic objectives.

Strategy Development :

Provide actionable insights based on market trends competitive analysis and consumer behavior to support strategic brand initiatives.

Measurement :

Establish metrics to measure the success of our brand strategy.

Brand Architecture :

Support and refine clients brand architecture to ensure a cohesive and compelling brand identity that resonates with our target audiences and supports our business goals.

Naming Conventions :

Oversee the implementation of longterm naming conventions that align with our brand strategy enhance our market presence and differentiate us against our competition.

Qualifications :

Minimum of 12 years of experience in brand strategy with a strong track record in brand architecture naming conventions and managing crossfunctional projects.

Experience crafting bestinclass brand strategy brand positioning and messaging architectures with the ability to implement them into systems and processes that can drive strategic outcomes.

A track record of partnering with creative teams and / or creative agencies to develop truly remarkable creative ideas.

Exceptional strategic thinking project management and communication skills. Ability to work collaboratively across teams and influence stakeholders at all levels.

Bachelors degree in Marketing Business Communications or a related field. Advanced degrees or relevant certifications are a plus.

Preferred Skills :

Experience in the FinTech industry or B2B environments.

Ability to thrive in a fastpaced environment enjoy solving ambiguous challenges and have a passion for simplifying complex problems.

Experience working cross functionally and moving work forward

TekWissen Group is an equal opportunity employer supporting workforce diversity.

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full Time

Vacancy : 1