Chief Marketing Officer (CMO)

At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.

The CMO will play a pivotal role in amplifying K18’s mission of leveraging science and technology to disrupt the hair care industry. This leader will marry classical brand marketing principles with the cutting-edge tools of today, driving growth through innovative 360-degree brand strategies. You will create and nurture a global community centered around the K18 brand with stylists as our north stars, using data, analytics, and emerging technologies like AI to ensure every touchpoint reflects the simplicity, immersiveness, effectiveness, and sustainability that define our ethos.

This role requires someone who can excel in both the traditional aspects of brand marketing and the modern landscape of digital innovation, social commerce, and community building on a global scale.

The core pillars of the role are :

• Deep insights into our most relevant customer groups, their lifestyle triggers and journey
• Understanding the “Why’ of our brand and our business
• Simplifying and decoupling the narrative
• Immersive content marketing and customer experiences across digital and offline touch points.
• Delighted community of customers and advocates
• Rapid scaling and growth momentum
• Giving back to community, transparency and pursuing sustainability

You are :

Key Responsibilities :

Lead the development and execution of K18’s global brand strategy, ensuring that our minimalist, science-driven mission is consistently reflected across all marketing initiatives. Build brand equity by maintaining a balance between innovation and simplicity.

Oversee the entire brand experience, from product launches to digital campaigns, salon and retail activation, influencer collaborations, and nano communities’ driven engagement. Ensure all marketing efforts reflect K18’s commitment to science, simplicity, and performance.

Create innovative social commerce strategies that resonate with a global audience. Build, grow, and engage a community of brand advocates and nano-influencers who share and amplify K18’s message of simplicity, effectiveness, and sustainability.

Use data-driven insights to optimize and measure campaigns, enhance customer experiences, and make informed marketing decisions. Implement a framework for continuous improvement using advanced analytics, measuring performance, customer engagement, and ROI.

Leverage AI and machine learning technologies to personalize customer interactions, refine content marketing strategies, and drive scalable brand engagement. Innovate with technology to further enhance the customer experience and marketing effectiveness.

Develop and execute a content strategy that tells the K18 story—our science, our impact, and our mission. Create meaningful, authentic, and educational content that resonates with our community and positions K18 as a leader in innovation and sustainability.

Lead performance marketing strategies that prioritize ROI while driving growth. Optimize across channels including paid social, SEO / SEM, email marketing, and e-commerce to efficiently scale the brand.

Lead K18’s global marketing strategy, tailoring campaigns to diverse markets while maintaining the brand’s core values of innovation and simplicity.

Build and lead a high-performing, cross-functional marketing team that is agile, data-driven, and creative. Foster a culture that encourages collaboration, experimentation, and a commitment to K18’s mission and values.

Develop and implement comprehensive trade marketing strategies for consumer and professional channels across North America and international markets.

Qualifications :

Preferred Qualifications :

J-18808-Ljbffr