Milan
The CRM Intern will perform various functions, including analysing customer data to provide support for sales and marketing efforts, providing useful insight on the effectiveness of marketing campaigns; and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty and drive consumption.
Job Responsibilities :
- Deliver customer insights and make recommendations by performing data analyses and post activity evaluations;
- Responsible for identifying different customer profiles, and carrying out the optimization of CRM / marketing activities by defining market sectors and customer selection based on customer profiling and segmentation;
- Responsible for identifying key trends and factors influencing customer behavior, like consumption and brand loyalty;
- Undertake spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship;
- Provide support for local, regional and international CRM projects as applicable in the organization;
- Provide timely and accurate monthly reporting of KPI;
- Responsible for optimizing and measuring social media campaigns.
Profile :
Bachelor’s Degree in related fields of study;Strong analytical and interpretive skills with the ability to distil copious amounts of data (qualitative, quantitative, secondary etc.) into an insightful story with actionable recommendations;Passionate about moving from data and insight to action and impact with a sense of urgency;Executive presence when presenting to key partners across the organization;Highly collaborative and demonstrated ability to work closely across both marketing and cross-functional teams.