Description
1. Works with internal team, key stakeholders, and external vendors to research and implement marketing tools and technologies that advance the patient / customer / donor experience.
2. Makes recommendations for patient / customer / donor experience and process improvements.
3. Tracks and reports on effectiveness of marketing campaigns.
4. Responsible for ongoing optimization of marketing campaigns and initiatives.
5. Conducts market research and analyzes trends to identify new marketing opportunities
6. Maintains awareness of best practice marketing techniques / tools to achieve successful campaigns
7. Performs other related duties as assigned