Digital Marketing Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is seeking an experienced Digital Marketing Manager with an exceptional ability to create and execute multi-channel digital media, digital advertising and performance marketing strategies. The ideal candidate is a team player and problem solver that can leverage technology and data to gain insight into customer behavior and use that insight to drive high-performing digital marketing initiatives across various channels. A successful candidate will be responsible for developing, implementing, tracking, and optimizing digital media campaigns across the customer lifecycle and journey. The role will sit across the Visa Acceptance Solutions portfolio of products, a digital payments solution.

The Digital Marketing Manager role will support global demand marketing efforts through designing a measurable paid media strategy that defines, reaches and aligns with our customer lifecycle goals (awareness, consideration, purchase, loyalty) - and executes against it to ensure we get more of the right eyeballs, more return visits, qualified leads - all at an efficient media cost. This person should have knowledge and experience in paid customer acquisition, retention, upsell and cross-sell, and understand the digital requirements to address these criteria. Applicants should also have in-depth experience in SEM (search engine marketing and paid search), but also proven experience flexing across all digital marketing channels. We're not looking for someone who has only managed agencies doing the work - we're looking for someone with hands on knowledge and experience. B2B experience and knowledge within the payments or fintech industry are preferred but not required. Experience in high growth, ecommerce, or growth marketing roles is a plus. Part of an efficient digital media strategy is understanding the different layers of technical optimization - creative, targeting, bidding, journey and more. Our digital media should be bold, relevant, and cut through the noise in today's world of content and creative inundation.

This role reports to the Digital Media Director for Visa Acceptance Solutions.

This Position Will Be Responsible For

Deliver multi-channel digital media campaigns across paid search, paid social, programmatic advertising and media buying.

Drive paid media execution efforts with our media agencies and partners to ensure all aspects align in a timely manner across creative, regionalization.

Be the de facto expert and gamechanger in search marketing that stems from 4+ years of in channel experience.

Hold media and agency partners accountable to striving for better results through optimization. You have a geeky / analytical side that thrives in A / B testing and enjoys figuring out what works and why.

Develop new and innovative growth strategies across media, creative, and technology that bolster efficiency of media dollars.

Align closely with demand and performance marketing teams to validate quality lead and contact acquisition.

Co-manage the digital media process and timeline. Ensure forecasting, readiness, timeliness, execution and pacing to goal.

Measure and deliver action-driven reporting. Can look at data, analyze it, assess against goals (ROI and KPIs), draw insights, and take action.

Apply a business case approach to clearly communicate the impact of digital marketing efforts, with experience in lobbying for cost-effective, incremental budget.

Collaborate with internal teams to improve lead quality, enhance conversion rates, directly influence and optimize landing pages and connect into the greater digital experience.

This is a global support role - working with EU, AP, LAC and NA markets.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Locations : Los Angeles, CA or Austin, TX or Bellevue, WA

Qualifications

Basic Qualifications

5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications

6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD

Minimum of 3 years working directly within paid search and organic search, specifically in relation to growth marketing.

Experience working in high-growth environments such as tech start-up, growth marketing, ecommerce - businesses that are highly transactional, direct response focused, and closely tied to acquisition and ROAS goals.

Hands-on experience within digital media channels like Google Ads, LinkedIn Ads, Meta Ads, programmatic advertising (DV360, Xandr), and affiliate marketing.

Digital project management experience with a track record of ensuring delivery.

Ability to distill and tailor complex information for key audiences.

Expertise with web analytics tools like GA4.

Experience in fintech or payments industry is a plus.

Demonstrates a track record of delivering results within or through a media agency partnership is a plus.

Thinks strategically - defines goals, objectives, and tactics to drive towards business goals.

Truly understands the land and expand nature of performance marketing, while counterbalancing with the complex audience nurtures of B2B demand generation.

Has tracking and measurability at top-of-mind and understands how to navigate and respect the evolving needs of consumer privacy.

A deep thinker that truly understands the paid and organic search landscape, and how to drive acquisition through it.

Highly creative with experience in translating target audiences into each digital channel for mobilization.

Solid knowledge of website analytics tools (GA4). Includes analytics in how to make decisions. Knows what to look for and how to explain the results and the "so what" to stakeholders.

Experience crafting ad copy and high performing landing pages that convert, a plus.

Constantly on top of the latest tools, trends, best practices and forward-thinking strategies in digital marketing and measurement.

Highly organized with a passion for crafting and improving process and governance.

You are a positive individual who is a team player. Open-minded and flexible.

Is comfortable with ambiguity, yet takes initiative to problem solve

Additional Information

Work Hours : Varies upon the needs of the department.

Travel Requirements : This position requires travel5-10% of the time.

Mental / Physical Requirements : This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY : The estimated salary range for a new hire into this position is 119,100 to 172,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA / HSA, Life Insurance, Paid Time Off, and Wellness Program.