Communications Director

Communications Director

Department : PA - POWER Interfaith Location : Philadelphia, PA Job Code : 678

Description

Communications Director

About POWER :

We are . We are 50+ congregations in Philadelphia, intentionally bringing people together across the lines of race, faith, income level and neighborhood lines which have historically kept Philadelphians divided. We are people of faith committed to the work of bringing about racial and economic justice here and now, in our city and our region. By strengthening and mobilizing our networks of relationships, we seek to exercise power in thepublic arena so that the needs and priorities of all Philadelphians are reflected in the systems and policies that shape our city. More recently, POWER has expanded beyond Philadelphia to build POWER Metro, a network of congregations in Montgomery and Delaware Counties as well as POWER Center State, an effort to bring together faith leaders in York, Lancaster, Dauphin and Lebanon Counties.

POWER is a proud affiliate of the the largest and fastest growing faith-based community organizing effort in the country. At Faith in Action we are lifting a new vision forAmerica that is rooted in our shared moral values and democratic traditions. POWER is also a member of the .

Job Overview :

The Communications Director is responsible for planning and implementing communications strategies – in consultation with staff peers and volunteer members of the organization – aimed at generating earned media coverage for POWER, motivating POWER members to take action and helping expand our base of supporters.

Principal Duties and Responsibilities (Essential Functions

• Guides the design and implementation of POWER’s public communications strategies including traditional media outreach and digital organizing.
• Oversees production and distribution of POWER’s marketing and media communications, including but not limited to media advisories and press releases, social media, e-blasts and e-newsletters, and other promotional materials (e.g. hardcopy brochure, videos, etc).
• Works closely with staff peers and volunteer members to develop a coherent public narrative for POWER’s community organizing work, including how to shift dominant narratives about issues and systems POWER seeks to transform.
• Supports staff and volunteer members to develop concrete media and digital strategies for issue campaigns.
• Identifies goals for media coverage in local, regional, and national outlets and cultivates relationships with key media outlets and reporters to increase POWER’s visibility.
• Supports organizing staff in the design, coordination and preparation of media events.
• Meets regularly with Director of Operations to plan and implement online fundraising-related strategies.
• Guides strategy for use of POWER’s email lists and e-advocacy tool (Salsa), including working closely with Data staff to ensure proper maintenance / updating of supporter records.
• Provides training and consultation to staff and key lay and clergy leaders on media, messaging, social media, and digital organizing skills, including use of e-advocacy tools.
• Meets / communicates regularly with staff peers to ensure that communications efforts are in concert with campaign goals and strategies.
• Builds and provides ongoing support to volunteer Media Team who assist in the crafting and implementing of messaging, media outreach and media event planning.
• Regularly creates content for and updates organizational website.
• Prepares regular reports on POWER’s communications, including media hits, social media, website and Salsa analytics, identifying insights and where progress is needed.
• As needed, hires and work with consultants and contractors to increase capacity for areas of communications work, including but not limited to media relations, digital organizing campaigns, graphic design, web design, video production, etc.
• Takes pictures and / or video to document POWER events, or maintains relationships with professional photographers / videographers to contract with for special events and develops a cadre of volunteers to do these tasks.
• Maintains media catalog to track POWER’s media hits.
• Writes and submits weekly staff progress report.
• Other duties as required

Supervision Exercised :

Supervision Received :

Qualifications and Skills :

Physical Requirements :

POWER is an equal opportunity employer committed to diversity in its staff, and offers a competitive salary and generous benefits. Join the POWER family to advance social justice and improve the lives of millions. Apply Today!