Digital Marketing Manager

Digital Marketing Manager

Thompson Wealth Management and Federal Retirement Services

Scottsdale, Arizona

Flexible Part-Time or Full-Time)

About Us :

Thompson Wealth Management and Federal Retirement Services is a leading wealth management firm specializing in retirement planning and wealth management solutions. With a rapidly growing client base and digital presence, we're seeking a dynamic Digital Marketing Manager to elevate our online presence and lead generation efforts.

Primary Responsibilities :

• Develop and execute comprehensive digital marketing strategies across all channels
• Manage and optimize our HubSpot marketing automation platform
• Create engaging content for multiple platforms (social media, email, website, webinars)
• Design and produce high-quality visuals, graphics, and presentations in Canva
• Produce and edit video content for YouTube and other social platforms
• Create and manage mass email communications to our client base and prospects
• Develop and implement automated drip campaigns to nurture and convert prospects
• Manage and grow our email list of 36,000+ subscribers
• Plan, execute, and optimize webinar campaigns using Demio
• Drive lead generation through multiple channels
• Track, analyze, and report on key marketing metrics
• Maintain brand consistency across all digital touch points
• Design, update, and optimize website content and functionality
• Lead website improvement initiatives and redesigns as needed

Required Qualifications :

5+ years of digital marketing experience

Proven expertise in HubSpot and marketing automation

Strong copywriting and content creation skills

Proficiency in Canva and graphic design for marketing material and presentations

Video production and editing capabilities

Experience in webinar marketing and execution

Demonstrated success in lead generation and conversion optimization

Strong analytical and data-driven decision-making skills

Experience with compliance requirements in financial services marketing

Proficiency in website design and development

Understanding of UX / UI principles and best practices

Key Performance Indicators :

Increase lead generation 3-5x within first year

Grow webinar attendance and conversion rates

Optimize email marketing performance

Enhance social media engagement and following

Improve overall digital presence and brand awareness

Successfully execute website optimization initiatives

Salary Range :

Part-Time (20-30 hours / week) : $45,000 - $65,000 annually

Full-Time : $65,000 - $100,000 annually

Plus performance-based bonuses

This position offers the opportunity to :

Take ownership of a comprehensive digital marketing strategy

Work with a growing, dynamic wealth management firm

Make a significant impact on business growth

Join a professional team focused on excellence

Benefits :

401(k)

401(k) matching

Health insurance

20 days Paid time off