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Marketing Manager

Marketing Manager

Gecko HospitalityReston, VA, US
30+ days ago
Salary
$75,000.00 yearly
Job description

Join Our Team as a Brand Marketing Manager!

Are you passionate about creating unforgettable brand experiences and driving customer engagement? We're seeking a creative and strategic Brand Marketing Manager to join our team and lead the marketing and branding efforts for multiple restaurants within our portfolio.

Position Summary

As the Associate Brand Marketing Manager, you will be responsible for developing and executing comprehensive brand strategies to elevate our brand identities and drive customer loyalty. Reporting to the Director of Brand Marketing, your top priorities will include increasing brand awareness, planning enticing events and promotions, and taking our brands to the next level.

Responsibilities

Brand Strategy Development :

  • Develop and implement robust brand strategies to establish strong and cohesive brand identities
  • Stay updated on industry trends, competitor activities, and customer preferences
  • Create and manage a dynamic marketing calendar encompassing promotions, holidays, menu changes, events, and social and email campaigns

Brand Identity Management :

  • Ensure consistent brand messaging and visual identity across all marketing channels and customer touchpoints
  • Maintain and enforce brand guidelines
  • Oversee the production of marketing collateral, campaigns, menus, and promotional materials

    • Marketing Campaigns and Events :

  • Plan and execute creative marketing campaigns to boost brand awareness and drive customer engagement and retention
  • Monitor campaign performance and analyze results
  • Collaborate with operations to plan unique signature events within assigned brands

    • Digital and Social Media Marketing :

  • Align the brand's online presence through website management, online directories, review platforms, SEO, and digital ads
  • Manage social media accounts and craft engaging content
  • Develop a robust CRM program to support multiple marketing strategies

    • Public Relations :

  • Cultivate relationships with local media, food bloggers, and influencers to enhance brand visibility
  • Manage brand photo shoots and individual brand loyalty programs

    • Menu Innovation and Promotions :

  • Develop and implement promotional campaigns to enhance sales and customer engagement
  • Stay informed about market trends and customer feedback
  • Oversee menu design and updates

    • Local Store Marketing :

  • Develop local store marketing programs to support your restaurant

    • Qualifications

    Education :  Bachelor’s Degree in business, marketing, or design

    Experience :  3+ years in marketing, including event planning

    Presented by Tom Bull with Gecko Hospitality