BGSF is looking for a talented social media manager who can help bring our brands to life across various social platforms. This person must have a solid track record of developing and implementing social media strategies to align with business goals. Knowledge of social media best practices, trends, and technologies for direct-to-consumer brands is a strong plus. Excellent communication skills and the ability to partner with a wide variety of stakeholders to successfully get campaigns across the finish line are necessary in the social media manager role.
Objectives of this role
- Partner with social media agency to develop and execute on social media strategies
- Ensure social media assets align with brand guidelines and legal requirements
- Increase engagement for existing audiences with high-quality social initiatives
- Acquire new followers based on key target audiences
- Align our brand with new and emerging trends (where it makes sense based on our brands and services)
- Leverage internal content and blog articles in partnership with content and SEO team
- Identify new opportunities to leverage our brand that align with our marketing and business goals
- Glean insights from social data using monitoring tools
Responsibilities
Collaborate with social media agency partner to develop campaigns that meet brand and business objectivesCreate and manage a social media calendar and ensure it aligns with seasonal needs, content calendar, cross-channel marketing campaigns, and any new company or product announcementsHelp ensure consistency across multiple platforms and audiencesOptimize social media posts for search visibility, leveraging keyword-rich descriptions, hashtags, and links to improve organic reach and referral trafficManage day-to-day responsibilities, including weekly status meetings with agency partner, social media calendar, email communications, reporting, and campaign reviewsOversee the campaign review process and partner with the brand and legal teams to ensure campaigns meet requirementsEnsure agency partner posts according to social media calendar and that all posts meet approved creative and copy requirementsPartner closely with content and SEO team to incorporate relevant content into social postsPerform research on current benchmark trends and audience preferencesPartner with social media agency to monitor brand mentions and customer sentiment so we can respond to any PR issues as neededPartner with social media agency to establish clear KPIs for organic social performance, including engagement rates, audience growth, traffic to owned content, and other key metricsAnalyze the company’s social strategy to make frequent improvement suggestionsOversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)Suggest and implement new features to help develop brand awarenessStay up to date with current technologies and trends in social media, design tools, and applicationsSkills and Qualifications
Extensive knowledge of a variety of current social media platformsAbility to learn product nuances and legal regulationsExperience managing social media for enterprise-level brandsExcellent problem-solving techniquesStrong multitasking capabilities under pressureClear, confident communication abilitiesBenefits
Eligible for health benefits (including medical, vision, dental), STD, LTD, Life / AD&D, and 401(k). May be eligible for PTO and / or holiday pay in accordance with client policies.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Advertising
Industries
Staffing and Recruiting
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