Salesforce Marketing Cloud Developer

ob Summary : We are seeking a highly skilled and experienced Senior Salesforce Marketing Cloud Developer to join our dynamic team. The ideal candidate will have a deep understanding of Salesforce Marketing Cloud, exceptional development skills, and a passion for creating innovative marketing solutions. This role involves designing, implementing, and optimizing marketing automation strategies to drive business growth and enhance customer engagement.

Years of experience needed :

• Minimum of 5 - 7 years of experience with Salesforce Marketing Cloud, including hands-on development and implementation. Proven track record of delivering complex marketing automation solutions.

Skills :

Salesforce Marketing Cloud Proficiency :

Journey Builder : Design and implement automated customer journeys.

Email Studio : Create and manage email campaigns.

Mobile Studio : Implement mobile messaging and push notifications.

Automation Studio : Implement complex workflows that automate marketing and data management tasks based on criteria configured.

Advertising Studio : Manage and optimize digital advertising campaigns.

CloudPages and Content Builder : Develop landing pages and dynamic content.

Integration Expertise :

APIs and Middleware : Experience with REST / SOAP APIs and integration tools to connect Salesforce Marketing Cloud with other systems (e.g., CRM, ERP).

Data Integration : Knowledge of data synchronization and ETL processes.

Data Management :

Data Extensions : Design and manage data extensions and segmentation.

SQL : Proficiency in SQL for querying and manipulating data within Marketing Cloud.

AMPscript & SSJS : Ability to use AMPscript or Platform object Server-Side JavaScript functions in email messages and reserve using Core library server-side JavaScript to landing pages, dynamic content personalization and applications.

Troubleshooting and Debugging :

Issue Resolution : Ability to identify and resolve technical issues related to Marketing Cloud implementations and integrations.

Performance Optimization : Skills in optimizing performance and troubleshooting inefficiencies.

Responsibilities :

Development & Implementation :

Design, develop, and implement scalable and efficient solutions within Salesforce Marketing Cloud (SFMC) including Email Studio, Automation Studio, Journey Builder, and Audience Builder.

Write and maintain complex SQL queries, AMPscript, and JavaScript to support marketing automation and data integration.

Create and manage data extensions, import and export activities, and integrate with external systems using APIs.

Coordinate with cross-functional teams including Marketing, IT, and Sales to ensure successful project delivery.

Provide technical guidance and mentorship to junior developers and team members.

Solution Design :

Collaborate with Technical Architect to understand business requirements and translate them into technical specifications and solutions.

Develop and document architecture and design for marketing automation solutions.

Optimize existing processes and solutions for performance and scalability.

Testing & Troubleshooting :

Perform rigorous testing of marketing solutions to ensure functionality, accuracy, and performance.

Troubleshoot and resolve issues related to marketing automation and data integration.

Documentation & Training :

Maintain comprehensive documentation for development processes, configurations, and best practices.

Conduct training sessions for internal teams on SFMC functionalities and best practices.

Continuous Improvement :

Stay up to date with the latest Salesforce Marketing Cloud features and industry trends.

Recommend and implement improvements to enhance the effectiveness of marketing campaigns and automation processes.

Qualifications :

Education :

Bachelor's degree in Computer Science, Information Technology, or a related field.

Certifications :

Salesforce Marketing Cloud Administrator

Salesforce Marketing Cloud Developer

Salesforce Marketing Cloud Consultant

Soft Skills :

Excellent problem-solving skills and attention to detail.

Strong communication and interpersonal skills, with the ability to work effectively with stakeholders at all levels.

Ability to work independently and as part of a collaborative team.