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Email Marketing Operations Specialist

Email Marketing Operations Specialist

Astound BroadbandBuffalo, NY, United States
2 days ago
Salary
$90,000.00–$100,000.00 yearly
Job type
  • Full-time
Job description

About Astound : Astound is a premier telecommunications company that thrives on innovation and cutting-edge technology, serving as the sixth-largest cable operator in the United States. We empower our employees through personalized training, a collaborative environment, and a chance to make a meaningful impact in our communities.

Position Overview :

We are seeking a dedicated Email Marketing Operations Specialist to oversee and enhance our Cloud-Based Email Marketing Platform (Oracle Eloqua). You will manage the database structure, inbound / outbound data feeds, and data hygiene while working alongside various cross-department teams. This role involves maintaining a library of automated customer journey emails and supporting existing as well as new fully-automated Customer Lifecycle programs. You will collaborate with our talented Email Marketing team and coordinate with larger Digital Marketing and Omni-Channel teams to deliver exceptional service to internal stakeholders.

Your Responsibilities Include :

  • Acting as the primary point of contact for assigned email marketing campaigns, working closely with corporate and local marketing teams.
  • Understanding campaign objectives, documenting requirements, and developing marketing assets while ensuring UX and design consistency.
  • Partnering with external vendors and different internal departments (IT, Data Warehouse, Operations) to execute our Email Marketing Automation strategy.
  • Managing the relational SQL database in Eloqua, ensuring data integrity and effective logical connections.
  • Creating templates and campaign canvases while segmenting audiences for effective deployment and performance analysis.
  • Generating performance reports using data-visualization tools like Tableau and GA4.
  • Analyzing Customer Lifecycle Program performance and suggesting optimizations to enhance marketing effectiveness and ROI.
  • Maintaining a library of automated customer journey emails and supporting stakeholders with specific product-related communications.
  • Performing additional tasks as needed.

Your Qualifications :

  • Bachelor's degree in Digital Marketing, Business, Computer Science, or a related field; an MBA is preferred.
  • 3-5 years of experience in Digital Marketing and Email Automation with mid- to large-scale national brands.
  • Experience with statistics and data visualization software like Tableau is a plus.
  • Proficiency in major marketing automation platforms such as Oracle Marketing Cloud and Salesforce Marketing Cloud.
  • Ability to develop automated data feeds between various data sources and systems.

    • Key Skills :

  • Strong project management, time management, and collaborative communication skills.
  • Basic image editing proficiency with tools like Adobe Photoshop and Canva.
  • Deep understanding of email deliverability principles and compliance regulations.
  • Familiarity with CAN SPAM, Privacy Policy, and ISP for email operations.
  • Expertise in Microsoft Office Suite applications.

    • Why Join Us? We offer a comprehensive benefits package, including a 401k plan with employer match, diverse insurance options, generous paid time off, tuition reimbursement, and employee discounts to support your well-being and career growth.

    Compensation : The base salary for this position ranges from $90,000 to $100,000, with opportunities for bonuses and commissions tailored to your expertise and experience.

    Our Commitment : At Astound, we value diversity and inclusivity in the workplace. We are an Equal Opportunity Employer and strive to empower all employees while celebrating their unique perspectives.