BrandStar Entertainment's marketing team is growing and seeking a Social Media Strategy Lead!.The Social Media Strategy Lead is responsible for leading a team of Social Media Managers, Communit...Show moreLast updated: 22 days ago
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BrandStar Entertainment's marketing team is growing and seeking a Social Media Strategy Lead!
The Social Media Strategy Lead is responsible for leading a team of Social Media Managers, Community Managers, and Content Creators to execute integrated social strategies and campaigns to drive engagement, growth, and brand awareness.
Overview of Responsibilities :
Social Media Strategy & Execution - Lead the strategy and content management for social media accounts across BrandStar Entertainment's brand portfolio.
Team Leadership & Collaboration - Manage the social media marketing team and external vendors to execute integrated social media campaigns.
Content Creation & Publishing - Oversee the development and weekly scheduling across all channels.
Community Management - Maintain daily maintenance in comments and direct messages across entire social media footprint.
Performance Analytics & Optimization - Monitor and analyze social media performance metrics monthly, quarterly, and year-over-year to improve content strategies and optimize audience engagement and reach.
Bachelor's degree in Marketing, Communications, or related major.
Minimum 5+ years of social media marketing experience in an agency or internal creative department with proven track record of organically growing social followers.
Strong leadership skills with the ability to manage and inspire a team.
In-depth, expertise level knowledge of various social media platforms, their features, best practices for engagement and content creation.
Excellent written and verbal communication skills with the ability to work cross-functionally and build internal relationships.
Strong analytical skills with the ability to interpret metrics and adjust strategies for optimal performance.
Prior experience with social media tools such as HeyOrca, Sprout Social, Hootsuite or similar platforms.
Proficiency in content creation, including copywriting, photography, video production, and design.