Senior marketing manager Jobs in Richmond, VA

Job Description

Job Description

About defi SOLUTIONS :

It’s an exciting time to join defi!

defi SOLUTIONS partners with captives, banks, credit unions, and finance companies of all types and sizes to allow lenders to focus and transform their operations. The company’s comprehensive suite of originations, servicing, and analytics solutions together with technology-enabled processing services creates a flexible, configurable, and scalable platform that addresses lenders and borrowers ever-evolving needs. defi SOLUTIONS combines the expertise of defi SOLUTIONS and the former Sagent Auto Lending with the backing of Warburg Pincus, Bain Capital Ventures and Fiserv.

About the Role :

As the Growth Marketing Manager, reporting to the VP of Marketing, you will be responsible for the success of omnichannel marketing campaigns, focusing on growth, lead generation, and retention. This role requires a versatile marketer who excels in developing and executing strategies across multiple marketing channels. You will collaborate closely with the revenue team to ensure alignment with business objectives and optimize the demand generation funnel. As part of a small, dynamic marketing team, you will often find yourself wearing multiple hats, stepping outside the usual boundaries of the job description to support the company’s revenue goals. This role requires a self-starter with a strategic mindset, a data-driven approach, and the ability to thrive in a fast-paced environment while managing multiple projects simultaneously.

Key Responsibilities :

• Campaign Strategy & Execution : Develop and execute multichannel marketing campaigns (paid media, email, social, content, events) to drive awareness and engagement.
• Demand Gen & Lead Management : Drive lead generation initiatives and manage lead nurturing programs to move prospects through the funnel
• Account-based Marketing (ABM) : Create and implement ABM strategies with the VP of Marketing to engage key target accounts with personalized campaigns, aligning closely with sales to drive pipeline growth and customer acquisition.
• Campaign Performance & Optimization : Regularly monitor and analyze campaign performance, using data and analytics to refine strategies. Conduct A / B testing and report on the effectiveness of campaigns, optimizing engagement, response, and conversion rates.
• Cross-Functional Collaboration : Work closely with sales, product marketing, content, creative and revenue operations teams to ensure campaigns are executed effectively. Foster alignment with internal teams to ensure the success of marketing initiatives.
• CRM & Automation : Leverage marketing tools to manage and optimize campaigns. Collaborate with revenue operations to build and refine lead management and tracking processes.

Required Qualifications :

Proven experience in developing, strategizing, and executing multichannel marketing campaigns across various channels and touchpoints to drive engagement and growth.

Highly organized with the ability to manage multiple high-priority projects, ensuring attention to detail and timely execution.

Preferred Qualifications :

Travel – less than 10%

Affirmative Action / EEO statement :

defi SOLUTIONS is an Equal Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.