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For over three decades, we have become a leading boutique media agency in the Northeast. Due to continued agency growth, we have an immediate need for a Media Buyer. Ideal candidates will have a strong background with digital media buying; traditional experience, is a plus!
This is a full time, direct hire role. We are based in CT and in-office Tues / Wed / Thurs.
Why join us?
Comprehensive Health (Medical, Dental, Vision) & Life Insurance
401K & company match
Profit Sharing plan
Great career path opportunities within the agency
Job Details
Is your background a match?
2+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT / CTV, streaming audio, etc.
Bachelor’s degree or equivalent work experience
Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms
Strong budget management skills : experience managing budgets and determining the best use of funds to meet specific goals
Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations
Strong problem-solving skills
Excellent verbal communication, interpersonal, and organizational skills
Proficient in Excel, Word, PowerPoint, Teams, Outlook
Knowledge of Strata or Advantage Software a plus
Able to successfully pass a background check
What will you be doing?
Collaborate with account managers to develop media strategies, building, negotiating, and implementing media plans & buys
Digital campaign strategy, development, implementation, and performance
Manage multiple digital campaigns and clients simultaneously, determining KPI’s and benchmarks
Execution, tracking, optimization, performance and reporting of digital campaigns and key metrics
Identify trends and insights and optimizes spend and performance
Build, foster and nurture strong, lasting relationships with client and internal team members
Work closely with media buyers & coordinators overseeing entire campaign implementation
Evaluate the success of digital strategies and campaigns and recommend optimizations pre and post campaign
Negotiate competitive rates and added value for all clients
Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape
Analyze market requests and create detailed POV’s
Schedule, attend and participate in client, agency, and media vendor meetings as necessary, while keeping staff up to date on learnings
Participate in new business pitch development and presentations
Set up and maintain dashboards to show live campaign results and analytics to clients