Media assistant Jobs in Elizabeth, NJ

Job Description

Job Description

Salary :

The Social Media Marketing Specialist plays an integral part in shaping our brands social presence, driving innovative strategies that connect with both consumer and professional (PRO) audiences. This role offers the opportunity to blend creativity and strategy to elevate Catchmaster's brand growth and social credibility.

This position requires collaboration with agencies, internal teams, and cross-functional stakeholders to execute impactful campaigns and drive business results. A successful candidate will be someone who is adaptable, resourceful, and able to thrive in a fast-paced and dynamic startup-like environment.

This position will be responsible for but not limited to the following social platforms for both consumers and Pros : Facebook, Instagram, Tiktok, LinkedIn and X (Twitter)

Summary of Role

Social Media Strategy & Execution

• Develop and own the overarching social media calendar, aligning with seasonal trends, new product introductions (NPIs), and industry developments.
• Lead the execution of social media strategies across organic and paid channels, through content creation and campaign management, ensuring alignment with overall brand strategy and marketing goals.
• Monitor and identify social trends and formats, partnering with agencies to define and execute test-and-learn initiatives.
• Collaborate with agencies to integrate organic and paid social content, driving engagement, lead generation, and conversions.

Content Development

Influencer & Partnership Management

Agency & Cross-Functional Collaboration

Performance & Optimization

Print Advertising Management

PR Management

Skill / Competencies / Qualifications

3-5 years' experience in social media management, influencer marketing, or product marketing.

Strong project management skills, with the ability to manage multiple priorities.

Experience working with marketing agencies and influencer platforms is highly preferred.

Familiarity with paid social media campaigns and cross-channel marketing strategies.

Familiar with social media management tools (e.g., Hootsuite) and analytics platforms.

Excellent written and verbal communication skills, with a keen eye for brand consistency.

Proficiency in tools such as social media scheduling platforms, analytics tools, and project management software.

Education :

Bachelor's degree in Marketing, Business Administration, or a related field.

Experience :

3-5 years of experience in marketing, social media management, or product marketing.

3-5+ years of hands-on experience managing social media channels (both organic and paid) for a brand or agency.

Proven track record in developing and executing social media strategies that drive engagement, lead generation, and conversions.

Previous experience in consumer goods is a plus

PR experience is a plus

AP&G Co., Inc. is an Equal Opportunity Employer. AP&G Co., Inc. does not discriminate based on race, religion, age, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.