Marketing consultant Jobs in Cape Coral, FL

Title : Bilingual Marketing Field Consultant

Location :  Tampa / Orlando, FL, US

Job Type : Full-time with Benefits

Who We Are

For more than 25 years, MSX International has been a dedicated partner to leading automotive brands around the world. We support them in transforming their businesses and in managing their operations across the areas of Customer Experience, Repair Optimization, Learning and Insights. We focus on helping our clients generate more value for their customers. With over 5,000 employees based in more than 80 countries worldwide, our teams provide industry-leading expertise. We have combined our deep industry expertise with cutting-edge technology solutions to help our automotive clients increase revenue and reduce costs, while enhancing operational efficiency and improving customer satisfaction.  Our goal is to help our customers reach their full potential and to excel as their global partner of choice.

As a Ford Focus Audience Strategist, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty. This position requires expertise in automotive marketing, as well as a deep understanding of Hispanic culture, values, and consumer behaviors. In this role, you will collaborate with Ford dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.

Key Responsibilities :

• Accountability Partner : Provide action plans, reports, and insights to stakeholders (Ford / MSX), encouraging dealer commitment and follow-through.
• KPI Accountability : Responsible for meeting and exceeding Ford / MSX KPIs, ensuring all performance targets are achieved while driving consistent growth and operational excellence.
• Strategy Development : Develop comprehensive marketing strategies that align with Ford and dealers’ objectives and resonate with Hispanic consumers.
• Integrated Marketing Campaigns : Collaborate with cross-functional teams to create and execute marketing campaigns across various channels, including community events, digital, and traditional media.
• Performance Monitoring : Track and evaluate the effectiveness of marketing campaigns using key performance indicators.
• Market Trends : Stay informed on industry trends, competitor activities, and consumer preferences to ensure strategies remain relevant and effective.
• Stakeholder Collaboration : Partner with internal stakeholders and sales teams, making sure strategies align with business goals.
• Business Development : Identify and pursue new business opportunities within multicultural segments, building partnerships with digital media platforms and community organizations.
• Campaign Management : Oversee the development and execution of marketing campaigns, assuring they are culturally relevant and reaching target audiences.
• Consultation : Provide expert advice and consultation on best practices for multicultural marketing within the automotive industry to Ford, Dealers and MSX.

Required Qualifications :

Preferred Qualifications :

Travel Requirements

MSX International is an Equal Employment Opportunity Employer committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status, age, or any other characteristic protected by law.

Please note, MSXi did not provide any salary data for this position. If there is a salary range included in the posting the data was estimated by the job posting site and does not reflect our company's actual salary ranges. Actual starting salaries are determined based on job requirements and level of experience.

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