Email marketing manager Jobs in Boston, MA

Overview

Important : This is a hybrid position requiring 2 days per week in our Boston or Wakefield, MA office.

How You'll Make an Impact

The Email Marketing Campaign Manager will be a key player in driving customer engagement and revenue growth through innovative and impactful email campaigns. You will report to the Email Channel Lead and will collaborate closely with cross-functional Marketing and Sales teams to craft and execute engaging email campaigns that nurture leads, reactivate lapsed prospects, and foster long-term client loyalty. This includes overseeing the entire process of email campaigns, from planning and audience segmentation and writing compelling briefs, to creative development, testing, and deployment. This role offers the opportunity to work on exciting and impactful projects across Epsilon's products and solutions, and within multiple industry verticals.

What You'll Achieve

• Concept and execute email campaigns for lead generation, nurturing, retargeting, database growth, and other key business goals. Maintain an email content calendar and collaborate with cross-functional teams.
• Work closely with Product Marketing, Marketing Operations, Creative, and Sales teams to develop email strategies that focus on the audience, build customer journey canvases, create compelling content, and ensure cohesive marketing efforts. Write clear and compelling strategy and creative briefs to guide these efforts.
• Partner with Performance and Marketing Operations teams to effectively segment and build audiences, monitor lists, and personalize email content for better engagement.
• Conduct A / B tests and other experiments to continually refine email marketing tactics.
• Monitor, analyze and report on email campaign performance metrics to optimize future campaigns and improve ROI.
• Ensure all email marketing activities comply with relevant laws and regulations, such as GDPR and CAN-SPAM.
• Stay updated on industry trends and best practices to implement innovative email marketing techniques.

Who You Are

Bachelor's degree in marketing, Business, Communications, or a related field.

Experience with A / B testing and multivariate testing methodologies.

Additional Information

When You Join Us, We'll Create Something EPIC Together

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work :

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following :

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to [email protected] to request an accommodation.

For San Francisco Bay and Los Angeles Areas : Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

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