Digital marketing Jobs in Montgomery, AL

Company : Highmark Health

Job Description : JOB SUMMARY

This job plays a critical role representing the customer’s voice throughout the product development lifecycle with an emphasis on the clinical side of digital product management. This role will establish and evangelize the vision and strategy for assigned digital products, clearly articulate the “why” behind the products, and own the digital product roadmap. Will bridge technology, business, and customer needs to create remarkable digital experiences that solve customer’s problems, drive business value, and produce desired outcomes. Will be responsible to define the product’s fundamental value proposition, outline the vision and execution plan, gain alignment and support from key strategic partners and stakeholders, and oversee execution of that vision. The incumbent will collaborate with digital design, digital development, and data & analytics counterparts to align and coordinate efforts for effective delivery.

ESSENTIAL RESPONSIBILITIES

Familiar with customer digital journeys, and their preferences and expectations. Under guidance, identifies problem areas, points of friction, and jobs to be done. Creates and tests hypotheses that translate problems into relevant digital solutions and experiences.

Serves as the point of contact for assigned digital products both internally and externally.

Familiar with the potential application of new technologies, market trends, and vendor capabilities. References the inventory of existing digital capabilities and determines whether they can solve identified problems or if new capabilities are needed. Participates in build, buy, or partner evaluations and vendor integration evaluations in collaboration with digital design, digital development, and other stakeholders. Manages multiple sources of intake and demand, sifts through the “noise” to determine priorities that will drive the best results, and manages relationships with key stakeholders.

Defines, tracks, and monitors key performance indicators and outcomes of digital products. Implements strategies to iterate and continuously improve performance of digital products.Leverages quantitative metrics and qualitative observations to derive customer insights and digital product improvement opportunities.

Familiar with the department's and the company's strategy and competitive position, and develops a holistic product vision and the corresponding product strategy to drive maximum value. Clearly set and communicate roadmaps, priorities, experiments, and decisions across audiences, from product team to key stakeholders.

Serve as accountable owner for the digital products / tools as assigned. Manages the digital product roadmap and backlog and uses input from customers and internal stakeholders to frequently refresh and re-prioritize the backlog.

Coordinate with other Product Managers to ensure cross-product alignment.Collaborates with other Digital Product Managers.

Other duties as assigned or requested.

EDUCATION

Required

• Bachelor's Degree in Business, Science, Technology, Design, Healthcare or related field

Substitutions

Preferred

EXPERIENCE

Required

3 years of Digital Product Management

2 years in the Healthcare Industry

Preferred

3 years with Agile Software Development Methodology

Experience with a clinical focus such as patient access, wellness and rewards

LICENSES or CERTIFICATIONS

Required

Preferred

Product Manager Certification

SKILLS

Excellent written, interpersonal, communication, and presentation skills

Demonstrated ability to work with minimal supervision with a high degree of organization and attention to detail; manage multiple simultaneous tasks, assignments, deadlines, and produce results; and be results-oriented team player who leads by example, holds self-accountable for performance, takes ownership, and champions all aspects product initiatives

Proven track record of defining product requirements and launching successful products on schedule

Knowledge of software development lifecycle, from planning to delivery

Ability to lead and influence others within a matrixed organization, and leads with a true sense of urgency with the ability to engage the workforce to do the right thing every time for our customers and clinicians; Leads with a customer and clinician-centric lens and advocates for a combined customer and clinician view in all interactions

Successfully partners through collaboration and sense of urgency regarding process implementation and improvement / optimization

Experience using sketches, flow diagrams, wireframes, mockups, prototypes, customer experience blueprints, and visual concepts

Conflict Management

Language (Other than English) :

None

Travel Requirement : 0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Frequently

Travel regularly from the office to various work sites or from site-to-site

Occasionally

Works primarily out-of-the office selling products / services (sales employees)

Never

Physical work site required

Lifting : up to 10 pounds

Constantly

Lifting : 10 to 25 pounds

Occasionally

Lifting : 25 to 50 pounds

Rarely

Disclaimer : The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.

Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ( https : / / www.eeoc.gov / sites / default / files / migrated_files / employers / poster_screen_reader_optimized.pdf )

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact number below.

For accommodation requests, please contact HR Services Online at [email protected]

California Consumer Privacy Act Employees, Contractors, and Applicants Notice

Req ID : J255140