Brand strategist Jobs in Kansas City, MO

Company Description

For over 100 years, BlueScope continues to build on our reputation of quality brands and products, leading technology and a customer-first spirit. Through our global brands, we are one of the largest manufacturers of building solutions in the world. Our diverse, bright and inspired workforce is committed to bettering the communities we serve through breakthrough thinking and innovations. Your goals, ideas and perspective can help shape our future - we look forward to hearing them!

At BlueScope Buildings North America (BBNA), we're on an exciting journey to redefine Go-to-Market (GTM) strategies, expanding our holistic demand generation capabilities to fuel business growth. As a Sr Brand Content Strategist , you'll play a pivotal role in shaping our content strategy, serving as the conduit across subject matter experts (SMEs), segment marketers, and channel teams to drive cohesive, audience-focused content.

This role is about more than content creation-it's about strategically planning, optimizing, and distributing content that resonates with our customers and influencers. You will lead the charge in defining content strategies informed by SEO insights and industry trends, ensuring that the right message reaches the right audience through the right channels.

If you're a strategic thinker passionate about content, audience engagement, and performance-driven marketing, this is your opportunity to help grow a thriving community around BBNA's brands.

Content Strategy & Planning

• Develop and implement comprehensive, customer-centric content strategies designed to guide key customer and influencer groups through their buying journeys across various digital and offline channels
• Serve as the central connector among SMEs, segment marketers, brand, and digital teams to ensure cohesive content plans
• Define content outlines, structures, and distribution strategies to optimize audience engagement across owned and paid channels
• Integrate SEO insights and industry trends to guide content planning and enhance discoverability
• Own the editorial calendar, ensuring alignment with marketing campaigns, product launches, and strategic initiatives
• Cultivate relationships with internal and external content leaders, thought leaders, and industry influencers to strengthen content strategy and extend brand reach
• Build strong partnerships across marketing, sales, and external networks to ensure content strategies support business objectives and audience needs
• Facilitate content workshops to align cross-functional teams on priorities and opportunities, ensuring strategic content alignment
• Collaborate closely with the Lead Brand Voice to ensure content aligns with brand tone and messaging while focusing on strategic placement and performance, including planning and creating organic social content that resonates with target audiences
• Serve as a strategic consultant to key stakeholders, offering best practices in content, channel strategy, and engagement.
• Brainstorm and develop innovative ideas, transforming them into powerful experiences for targeted audiences
• Gather key business insights to create short- and long-term visions for compelling and branded content

Content Performance & Optimization

Education / Experience

Skills & Abilities

Location : Kansas City, MO (Hybrid)

Additional Information

The preceding job responsibilities and tasks were designed to indicate the general nature and level of work performed by associates in this job. It is not designed to contain or be interpreted as a comprehensive inventory of all job duties and responsibilities required of associates assigned to this job. Associates may be required to perform other duties as assigned. Additional job competencies, individual goals, and performance measurements are set at the department level.

The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement.

EEO : Employer / M / F / Disabled / Protected Veteran

BlueScope is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status, as a protected veteran, among other things, or status as a qualified individual with disability.