Brand director Jobs in Cambridge, MA

ABOUT ELEVATE :

Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people's precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world's most ambitious businesses across these sectors. Elevate's proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.

Our team of 300+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we've been up to, follow Elevate on X, LinkedIn, and Instagram.

DIRECTOR, BRAND CONSULTING- OVERVIEW : This role sits on Elevate Sports Ventures Brand Consulting team. The Brand Consulting vertical for Elevate

focuses on consultative services and building platforms / programs within sports, entertainment and lifestyle

marketing with domestic and international brands. As part of this, Elevate is committed to building greater

diversity, equality and inclusion within our organization and in the programs we create for our brand partners.

The Director will report to the SVP, Brand and will be responsible for leading the brand experiential and

activation business related to our roster of clients. A successful candidate will be a proven experiential and

activation leader, that brings experience activating brands in a creative and intentional manner throughout

the sports, entertainment and lifestyle landscape. The ideal candidate will be proactive, a problem-solver,

exceptionally organized and have a strong attention to detail and budget management. The individual must

thrive in a fast-paced, rapidly evolving environment, be eager to take on new challenges and opportunities, as

well as transition across many different clients based on the needs of the business.

RESPONSIBILITIES :

• Oversight of the complete experiential business as well as serve as the relationship lead on a series

of accounts

Build strong relationships with key internal and external key stakeholders

Provide upfront client briefing to understand their goals, objectives, target audience, and KPIs for

each brand experience and / or activation

Work with our insights team to understand how best to reach and engage with the audiences we are

targeting for our brand clients

Lead ideation around brand activation and experiential brand needs, grounding our efforts in proven

insights and aligning to brand business goals

Ability to distill creative brainstorms into digestible big ideas for client presentations

Once concepts are agreed upon, develop and execute the activation plan for our brand partners

Create and maintain event timelines, budgets and resource plans, ensuring events are executed on

time and within budget

Project manage all experiential and activation logistics including but not limited to production build,

property management, venue management, contract negotiations, stang, transportation,

catering, security, equipment rentals and all other operational needs

Ensure smooth on-site management of events, including overseeing the set-up, operation, and

break-down of all event components

Hold strong industry relationships to leverage in the production, creative, stang, in addition to

other third party vendors (mobile experiences, gifting, production builds etc)

As a leader on the brand team, always look for opportunities to grow our partner relationships from a

business development and relationship perspective

Lead, mentor, manage and build a team, ensuring high levels of motivation, performance,

communication and accountability

Allocate tasks to team members based on strengths and skillsets

Provide clear direction and guidance to ensure all aspects of the event are executed seamlessly

Serve as the primary point of contact for clients, ensuring regular communication and providing

updates throughout the event planning process

Conduct post-event recaps to measure success, areas for opportunity and overall alignment in

driving brand and business growth for our partners

Provide detailed reports to clients, including feedback, attendance metrics, engagement statistics,

and ROI analysis and finalized budgets

Draft scope of services for the activation current and prospective clients

Maintain strong profitability throughout our client roster and work closely with the SVP to on budget

management and expectations

Work closely with Elevate finance to ensure budgets are tracked accurately and manage post event

reconciliation with finance and brand partners

QUALIFICATIONS : The qualifications listed below represent the credentials necessary to perform the essential functions of this

position. To be successful in this position, an individual must be able to perform each essential duty well.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential

functions.

A. Education and / or Experience :

Bachelor's degree

Minimum of 8 years of relevant experiential experience

Sports agency experience preferred

B. Knowledge / Skills / Abilities :

Strong leadership skills

A curious mindset with strong work ethic

Knowledge and experience within brand management, specifically experiential activations

Strong project management skills and the ability to manage multiple work streams to execute

programs

Ability to develop strong relationships and manage multiple partners and programs

Excellent interpersonal communication skills (both oral and written) with the ability to present ideas,

activation plans, and recap results

Real-time industry knowledge and relationships in sports + entertainment

Exceptional organizational skills and attention to detail

Strong Microsoft Office skills, including Excel and PowerPoint

WORKING CONDITIONS : Location :

Boston, MA or Charlotte, NC Preferred

Travel Requirements :

Frequent travel required

Work Environment :

Hybrid

This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [email protected]

We are proud to be an equal opportunity / veterans / disabled / LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.