Analytics manager Jobs in Madison, WI

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Marketing Analytics Director

PRIMARY PURPOSE OF THE ROLE :

The Marketing Analytics Director will lead the data-driven strategies and analysis of campaigns, products, brand and other Go to Market (GTM) activities and investments. Create new insights and recommendations to assist the marketing team with decision making and drive business growth.

ARE YOU AN IDEAL CANDIDATE?

We are looking for enthusiastic candidates who thrive in a collaborative environment, who are driven to deliver great work, are customer-oriented and are naturally empathetic.

ESSENTIAL RESPONSIBILITIES MAY INCLUDE

Prepare marketing performance executive summaries and presentations to highlight the impact marketing has on overall business performance.

Establish and manage the Marketing success measurement framework including defining KPIs and promoting data to lead effective decision making.

Drive the marketing attribution strategy for key business outcomes to measure the impact of marketing activities on key customer lifecycle phases.

Collaborate cross-functionally to align Marketing OKRs and Metrics with broader organizational goals.

Presents marketing analysis and models for planning cycles to give the business realistic targets to support investment and resource decisions.

Manage performance across all marketing campaigns / channels / initiatives leveraging industry (external) and internal benchmarks.

Engineer marketing dashboards and reports that monitor key metrics and provide prescriptive insights for action.

Train and manage the Marketing success measurement framework including defining KPIs and promoting data to lead effective decision making.

QUALIFICATIONS

Bachelor’s degree in Business, Marketing, Data Science, Math, Statistics, Economics or a related degree with analytics and quantitative emphasis

8+ years of experience in B2B marketing analytics or other GTM quantitative field. 10+ years overall experience.

Experience pulling data directly from native systems for analysis and decision making

TAKING CARE OF YOU

Career development and promotional growth opportunities

A diverse and comprehensive benefits offering including medical, dental vision, 401K, PTO and more

Work environment requirements for entry-level opportunities include –

Physical : Computer keyboarding

Auditory / visual : Hearing, vision and talking

Mental : Clear and conceptual thinking ability; excellent judgement and discretion; ability to meet deadlines

Travels as required

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description.

They are not intended to constitute a comprehensive list of functions, duties, or local variances.

Management retains the discretion to add or to change the duties of the position at any time.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.

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