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TITLE : Regional Marketing Leader (Texas and Georgia)

START DATE : April 2025

LOCATION : Austin (TX) – Hybrid role

REPORT : VP Marketing, USA

DioniLife is a global pure-play non-alcoholic adult beverages company redefining the way consumers celebrate and socialize.

Founded in 2024 by AlcBev industry veterans, DioniLife brings innovation and exceptional quality to the non-alcoholic (NA) adult space, ensuring taste and experience are never compromised.

Initially launched in the U.S. and U.K., with plans for further global expansion, our portfolio is crafted to be a first choice , not just an alternative. We prioritize authenticity, premium ingredients, and the rituals that make drinking occasions special.

We acquired our first brand, Mash Gang , a trailblazing U.K. non-alcoholic beer founded in 2020. At the forefront of NA brewing, Mash Gang is driven by a relentless passion for better beer. Initially launched in Colorado, it expanded to Wisconsin and is now growing into Texas and Georgia.

DioniLife will build on this momentum with two new-to-the-world NA spirits brands l aunching in May 2025, followed by other exciting innovations in the pipeline.

DioniLife is here to set a new standard—because non-alcoholic should never mean second best .

Our NA brands offer all the appeal and equity that traditional alcohol brands have built over decades. We are never anti-alcohol —it is enjoyed responsibly by hundreds of millions worldwide. Our mission is to provide exceptional non-alcoholic options that complement, rather than compete with, the drinking experience.

Culture : We are a startup venture with a highly entrepreneurial environment that operates with autonomy, trust, and transparency.

We are leader-doers, acting like owners and moving fast—with integrity, determination, and authenticity—while maintaining a problem-solving mindset.

This is a rare and exciting opportunity to take the lead in marketing within a fast-growing, category-defining industry —shaping the future of premium non-alcoholic adult beverages through bold activations, disruptive strategies, and culturally impactful consumer experiences

THE ROLE

DioniLife is rapidly expanding in the U.S., with Texas and Georgia as our next key markets.

We are looking for an energetic, analytical, and driven marketing leader with experience in Brand and Trade Marketing and a passion for the adult beverage industry to lead the marketing efforts in Texas and Georgia.

This role is responsible for developing and executing insight-led, high-impact marketing strategies that ensure successful brand launches, activations, and sustained consumer engagement across all channels.

As the Regional Marketing Leader , you will act as a " Marketing GM" for the region, taking ownership of brand awareness and equity building, consumer activation, and commercial execution .

Core Responsibilities :

• Deliver the regional brand marketing plans in alignment with the USA strategy to drive brand awareness, consumer engagement, and commercial velocity .
• Create bold, insight-led marketing strategies that cut through , capture consumer attention, and drive measurable brand and commercial performance.
• Lead the execution of 360° regional marketing initiatives , leveraging consumer insights to build brand affinity and demand.
• Lead regional social media content creation and execution , ensuring an authentic and engaging brand presence that resonates with local consumers.
• Lead regional brand and trade marketing activities , ensuring successful product launches, commercial activations, and sustained brand presence across all consumer touchpoints.
• Leverage media relationships, influencers, brand partnerships, and cultural moments to amplify visibility and engagement.
• Track marketing and commercial performance through clear KPIs , providing actionable insights to optimize execution and maximize ROI.
• Serve as the regional brand champion , ensuring all local efforts reflect the USA / global strategy and brand guidelines.
• Stay ahead of emerging consumer trends , identifying new opportunities for engagement and differentiation.

Trade Marketing and commercial execution

Consumer Engagement and Brand activation

Market Intelligence

Leadership & Culture

DioniLife fosters a leader / doer culture, where the Regional Marketing Leader acts as the  brand owner for their market.  This role requires a forward-thinking mindset, balancing short-term business needs with long-term growth opportunities while working closely with the VP of Marketing to ensure effective execution of national strategies at the regional level.

QUALIFICATIONS

FURTHER INFO AND REQUIREMENTS :