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About Ruggable :

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home dcor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary :

As a Growth Video Content Producer, you'll play a crucial role within our Creative Production team, producing performance-driven content that gets clicks and drives engagement and purchases on paid and organic social media platforms (Meta, TikTok, and Youtube). You'll function as a creative and a performance marketing professional. You'll work in a high-volume, fast-paced video testing environment and you will develop innovative creative concepts, write persuasive copy, produce, shoot, and star (when needed) in thumb-stopping paid media ads. These videos will be shot on iPhone and edited to be social-first content.

This role emphasizes speed, testing and analyzing each ad's performance. Thus, you'll collaborate closely with our creative team and growth marketing team to optimize content based on creative analytics and data-driven insights. You will also experiment with new approaches based on current social media trends and viral moments.

You must be a highly creative visual thinker, with a keen eye for design and a pulse on social media trends, who can generate engaging content ideas and follow them through to completion.

What You'll Do :

• You will be self-sufficient and resourceful to produce content shoots (gathering creative references, creating decks, hiring talent, planning shotlists / schedules, sourcing props and styling, etc)
• Perform consumer, product, trend, and competitor research using our analytics platforms
• Ensure visuals match performance objectives and align with our brand style guides
• Collaborate with creative cross-functional teams (Graphic Design, Studio Production, Influencer, etc) and our Growth Video Editor
• Identify top-performing concepts using creative analysis
• This position is a hybrid role with 3 days in our production studio and / or on location shoots.

What You'll Need to Have :

Required :

This role requires someone that lives and breathes social media content and knows the latest TikTok trends, sounds, music, influencers, Instagram, etc.

Experience with paid social content (needs to be product-focused content) professionally

This position requires someone focused on producing engaging content for social media (we are not looking for traditional DPs, directors or graphic designers)

Production background is key - putting together shoots, styling, working with influencers if needed, coordinating all this on their own.

Background at a lifestyle brand, beauty brand, fashion, or DTC

Expertise editing in social platforms directly (TikTok, Instagram, etc)

Comfortable behind the camera (directing talent) as well as in front of the camera

Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively

Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities

Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)

High level of taste and an eye for design

Experience working with influencers and / or influencer marketing campaigns

Preferred :

Interest in interior design and home decor

Experience in casting, location scouting, location searching

Working knowledge of Adobe Premiere

Graphic design or copy background

Compensation :

40 / hour

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.

If you are based in California, we encourage you to read this important information for California residents linked here.

To all recruitment agencies : Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.